For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn’t usually make a difference. Why was that? Mainly because it took so long to reach the main offices of the brand. By the time it did – a process that could
Using various social networks, luxury labels managed to get huge exposure for their collections at famous event London Fashion Week that took place last weekend. Topshop, a retail clothing chain, gained the biggest exposure of all, with two million viewers that got online from more than 100 countries to see
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
The policy of famous company L’Oreal for 2011 was to spend on digital marketing as much as it has spent in the previous two. That was a bold move, but it seems the company’s representatives are happy with the results, sales were up, and now they can increase the digital
The famous personalized content discovery service StumbleUpon recently made some changes, adapting to new trends and making it more easily for users to find and share great content online and today announced all of its users about some Terms of Service and Privacy Policy updates in a detailed yet very
If you’ve ever walked past a speaker, museum exhibit or display and heard a sound that you swore no one else could hear, then you’ve experienced holosonic sound.
Catapult PR-IR, an agency in Colorado that offers strategic public relations and investor relations services exclusively to technology companies, is celebrating 13 years of success in helping its clients achieve business success, and building awareness.
Targeting specific groups seems to be the focus for some of the newly launched social networks, and Parentie is no exception. This new social network has a database with schools from all over United States and allows parents to form communities based on different criteria and share childcare and education
Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase
Involving your community as much as possible and creating a strong connection with your fans is a desirable objective for any brand. Have Holidays http://www.haven.com/ invited its Facebook fans to suggest what flavour it would have if it were an ice cream and then created that special flavour to be
