Kraft Foods’ Oreo ‘Daily Twist’ campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the “History” print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow
A rather new type of animated gif is taking online advertising by storm. Cinemagraphs, innovative gifs where only a part of the image moves while the rest remains still, replayed over and over as any other type of gif, are ready to bring a new wave of online banners and
There are few industries that can boast a great overall success rate when its comes to presenting a brand and maintaining a relationship with consumers and the insurance industry in particular serves as a showcase of businesses that are sometimes doing things very right, but sometimes doing them very wrong.
As the Official Social Media Partner for TechCrunch Disrupt San Francisco 2012, Zoomph will manage the conference’s social media engagement.
Overit expands its creative staff with the hiring of content and social marketing thought leader Lisa Barone, along with the acquisition of Brayton Graphics, an award-winning boutique design and development firm.
Michael J. Berland was hired by Edelman to lead the company’s strategic research and analytic business, recently renamed Edelman Berland.
Amy Rosenberg, graduate of Clark University, has been promoted to executive vice president and U.S. director of media relations for Hill+Knowlton Strategies and will serve as an active member of the senior leadership team.
Continuing with our industry decision maker interviews, we caught up recently with PRCo Germany’s Managing Director Claudia Dressler. Since 2008 Claudia has led the expert team of this Munich PR firm which specializes in luxury travel, luxury hotels, destinations and tourist real estate developments. Claudia’s Germany branch of parent PRCO
As Twitter’s Promoted Products are auction-based, with winners determined by engagement rates and bids, the company has also decided to lower the minimum bid to one cent for all their auctions. The revamped platform with the reduced cost may offer a sizeable ROI.
Bruce Willis owns the rights to listen to a huge number of songs downloaded from iTunes, but under a nontransferable license. And he wants to change things for the better, to leave the collection to his four daughters after his death. Does he have a case?
