The news that one of America’s great true heroes has died hits hard, especially for the Baby Boomer generation. Neil Armstrong, the first man to set foot on the moon, died at age 82 yesterday. In a world of make believe superheroes and glam celebrities, the passing of real courage
If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.
For many PR professionals, Newsle should be a must. It helps identify industry-specific influencers, and shows them in the news. Following them can help develop strategies for success.
When was the last time a client asked you to list or book a conference? If you are in the public relations realm chances are good that you need to know a lot about conference schedules, and maybe even the “who’s who” of who is going to be there. This
Pinterest PR Lesson: the heart of Pinterest is in its title – interest. Interesting people don’t have to try hard to make people like them; being their own authentic self draws people in.
USA TODAY parent company Gannett announced yesterday their acquisition of social media ad company BLiNQ Media. The terms of the deal have not yet been disclosed, but more and more traditional companies are acquiring online marketing and ad tools and expertise to distribute their messages.
Like this title, a contrarian position can confuse and frustrate your audience … but does it work? Contrarian brands are powerful, but risky.
Rihanna no longer talks about the horrors she suffered in 2009, when her boyfriend at the time, Cris Brown, battered her severely. Instead, she talks about love, trust, and forgiveness. A PR lesson, perhaps, but more importantly, a life lesson from the star.
Beyoncé’s PR lesson is about adding an influencial voice to a good cause, a cause that honors those who face danger and adversity to help others, and those who have made the ultimate sacrifice to help people around the world, regardless of who they are and where they are.
From Allison+Partners to Ketchum, the PR firms we look up to showed once again that hiring and promoting the right people is the secret recipe to success.
