Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with “Live for Now”, the current Pepsi campaign organizing pop concerts across the USA.
Newsletter subscription with social media will simplify and increase the accuracy of the subscription process, driving increased conversions.
A lot of companies and agencies think press release production is a business of numbers and deadlines – we have to publish one each month, and we have to send it out by x date. However, that is not how things should happen – first you should have something to
After the IPO and the decrease in value of stock actions that followed, Facebook fights back with heavy artillery and announces games in feeds, rolls out “trending videos” and plans to launch a smartphone in 2013.
At the Effie organization’s annual awards ceremony, Ogilvy & Mather (O&M) was named the most effective agency in North America and won 18 awards.
Surfing about the digital public relations world this morning, I ran across Waggener Edstrom via our new EPR Spanish Twitter variant. As anyone in the online PR business knows, WE’s award winning social media arm is out there, always. But my little blurb today focuses on another WE element that
For military forces and their families, Memorial Day is an occasion to honor those who sacrificed for their country. For retailers however, this is just another occasion to boost sales.
This campaign combines popular social media platforms, television and digital advertising to allow fans to shout the virtual cheers that will inspire more than 60 Visa-sponsored Olympic and Paralympic athletes -Team Visa.
The Diablo III launch has caught everyone’s eye not only because it’s been long awaited by fans, but also because it was followed by major technological fails which angered fans across the globe. Yet Blizzard showed the world that they make PC games so awesome, not even major issues cannot
Several weeks ago I wrote a review of some high dollar innovation over at The Epoch Times. That “Heads Up” was not only about heads up displays and wearable wonder, but Google X Labs and so forth. Fast forward to today, this old Beta tester is back in the sampling
