The Western Golf Association (WGA), proud organizer of the 2012 BMW Championship, has unveiled Indianapolis-based Dittoe Public Relations as its new PR agency following what it termed a “competitive selection process”.
Coming up February 16, the PR News Digital PR Next Practices Summit will afford industry professionals a unique chances to hone or build digital skills. Dedicated to offering key social media communications, SEO knowledge, PR measurement and digital engagement with the media, among other topics, the summit packs a lot
A look at people vs. technologies, by Harrison Kratz, Community Manager at MBA@UNC, a new initiative which allows students to receive their MBA online from the University of North Carolina from anywhere around the world.
With all the hoopla surrounding social media, people forget that email marketing is still highly effective. There are two main reasons why email works.
Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.
The annual extravaganza for public relations professionals hosted by the Public Relations Society of America is set to be held in San Francisco in October of this year, presenting a host of opportunities for the people behind a plethora of different brands and firms around the country and around the
It has not only been businesses that have been subjected to pressure from activists over the proposed Stop Online Piracy Act (SOPA) in the U.S. The Obama administration has also received petitions asking it to oppose the legislation. The White House released a statement late last week with its response.
Your website is a source — often the most important source — of leads, sales and referrals. It’s how people check you out, learn why you’re good, and communicate with you about their needs.
The latest capabilities in IBM Connections, such as Moderation, Ideation Blogs, and the Media Gallery, enable you to embrace networks of people who are engaged and to work in transparent and nimble ways to create business value.
Firms approach social media with two distinctly different styles, which we can think of as billboarding and onboarding. Learn which approach to social media best aligns with your firm’s objectives, and why alignment is important.
