Amazon has a pretty simple formula for its business: do things other people do, only better. Its new Kindle Fire is further proof of that. Plenty of shops have sold books over the years, but Amazon found a way to do it better. Its new line of Kindles simply take
Using analytics in your PR firm can help you achieve three important goals. First, it can create accountability. Then, you will be able to make data-driven decisions. And finally, you get meaningful reporting for management, shareholders, and potential clients.
A recent report from the Australian Centre for Retail Studies (ACRS) of the Monash University school of Business and Economics, clearly shows social media and other digital channels are playing an increasingly vital role in retail marketing and advertising. Multi-channel strategies are proving far more effective now, especially given the
5WPR’s Ronn Torossian’s new book For Immediate Release, is available for pre-order. Everything PR News gives and advanced review of what will become a desk reference for 21st Century PR professionals and business execs. Torossian proves he is, truly, a self-sharpening surgical tool for communications.
States can have bad PR news hit them too. A story in the Chicago Tribune reveals just how bad doing business in some US states can be. What could be worse PR than that in a depressed economy?
I hate to beat a dead horse, but Netflix has again made headlines, this time with a service-wide email that Co-founder and CEO Reed Hastings sent this morning. The first line of the email was a bit surprising: “I messed up. I owe you an explanation.” Hastings went on to
McMillian + Furlow, a design service based in Brooklyn, that helps clients to develop comprehensive marketing strategies that encompass branding, interactive and social media; has hired Whitegate PR as AOR for public relations.
This is not some earth-shattering revelation, but Netflix has now publicly confirmed that it expects at least a million subscribers to jump ship over the coming months. The movie streaming/rental company revealed these projections in a letter to shareholders that was not quite an apology. “We know our decision to
Not every candidate has a Trump empire to support and promote her after the pageant. For some, lack of PR is also the end of the road.
A trailer recently emerged on YouTube that promises the release of a new game called “Slavery: The Game.” In it, the gamer plays a slave trader who buys, exploits, and even “disciplines” slaves, all while building up a personal slave trading empire. The most likely fake real-time strategy (RTS) game
