PR News

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Top Outdoor Promotional Efforts

When most people think about outdoor marketing, they tend to think that it’s an outdated form of street advertising. Additionally, with the way the entire world has shifted toward digital advertising and marketing efforts, that sort of thinking should come as no surprise. However, companies that haven’t utilized outdoor marketing

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Websites

Revenue and Website Traffic

Companies need to know how they can keep track and calculate their web traffic because their websites contribute to the overall business value, as well as the revenue they can generate. Companies need to stay on top of their web traffic to understand the performance of their campaigns and strategies,

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Tourism Advertising and Marketing Services For Texas Governor

The OOG seeks written proposals from qualified Respondents in accordance with the specifications contained in this RFP for Tourism Advertising and Marketing Services. Mission It is the mission of the Travel Texas program to market Texas as a premier travel destination to domestic and international travelers, thereby generating travel to

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Top Sales Promotion Examples

When companies want to learn more about their target market or their competitors they tend to do market research. There are different types of research that companies can do, however, there are several steps that they need to take for each type. Buyer persona Before a company gets to learn

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PR & Diversity

Public relations is a field that has been traditionally dominated by white men. This can cause problems for diversity because the lack of diversity in the field means that there are not many people with different perspectives in the room when decisions are being made. This lack of diversity can

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McDonald’s hoping tech brings back customers

McDonald’s on Improving Business Operations and Performance

Recently Mcdonald’s announced that it would be introducing a brand new system in the next year that would be assessing how each of its franchise restaurants is performing. According to the announcement, this new assessment system is meant to help the fast food chain better support its objectives regarding the

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TikTok bans misogyny and misgendering

People face many kinds of attacks online, and one of these is called gendered and sexualised disinformation. Billions of people around the world use social media to connect, debate, learn, and share. Social media can also be an important place to address social injustices. For instance, women from all over

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Queen Elizabeth II

Preventing a PR Crisis in the Royal Family

Recently, Queen Elizabeth II announced that she wanted Camilla, Prince Charles’s wife, to become Queen Consort whenever Charles takes the throne. In a statement on the eve of Queen Elizabeth II’s Platinum Jubilee, which marked 70 years of her time on the British throne, she noted that whenever Charles became

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Connecticut Port Authority Issues RFP For Communications and Marketing Services

Marketing RFP Issued By The Connecticut Housing Finance Authority

Scope of Work CHFA is seeking qualified organizations to serve as a MyHomeCT Resource Center (“Resource Center”). Households in the State will need different levels of support as they navigate their housing challenges. The goal of each Resource Center is to provide comprehensive broad-based support that will assist a wide

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