Data can be overwhelming for PR professionals. Online metrics are crucial for measuring the success of campaigns, and with so many sources there’s a lot to consider. Here’s a breakdown of the main metrics, what they are, and why they are useful. Impressions The impressions metric gauges the reach of
This March is Women’s History Month 2023 – an opportunity for brands to express a commitment to gender equality. Companies can create content to honor the contributions of women from all domains, while promoting the brand. The month offers a chance for brands to show solidarity with women and pledge support for
Companies in the B2B industry that haven’t started investing in social media platforms are losing out. These communication channels have been vital for consumer brands, both as a way to reach target audiences and to build stronger and more engaging relationships with their consumers. In general, B2B brands have been
Capping 20 years of continual growth, with $70 MM projected in revenue in 2022, 5W expands leadership team to support next decade of success After a wildly successful year in 2022, 5W Public Relations has significantly expanded its leadership team to continue the momentum. Five Executive Vice Presidents have been
Issue Date: September 7, 2022 DEADLINE: Sealed responses will be received by the City of Winter Haven until 2:00 P.M., October 12, 2022, at our online solicitation platform, Mercell, for: “Creative Services Continuing Contract” The City is requesting responses from those qualified firms with previous experience in this type of work.
There are many reasons why companies need to create a public relations strategy and start implementing it as soon as possible that go beyond simply generating more brand awareness. Companies also benefit from attracting more talent and investors, generating more leads, and developing a more trusting relationship with their target
One of the biggest challenges that many companies have in terms of their public relations efforts is making their public relations campaigns stand out from the crowd and grab the attention not just of the target audience, but of media outlets as well. Fortunately, there have been plenty of public
When most people think about outdoor marketing, they tend to think that it’s an outdated form of street advertising. Additionally, with the way the entire world has shifted toward digital advertising and marketing efforts, that sort of thinking should come as no surprise. However, companies that haven’t utilized outdoor marketing
Companies need to know how they can keep track and calculate their web traffic because their websites contribute to the overall business value, as well as the revenue they can generate. Companies need to stay on top of their web traffic to understand the performance of their campaigns and strategies,
The OOG seeks written proposals from qualified Respondents in accordance with the specifications contained in this RFP for Tourism Advertising and Marketing Services. Mission It is the mission of the Travel Texas program to market Texas as a premier travel destination to domestic and international travelers, thereby generating travel to
