Exxon Mobil corp, the apex oil producer in the U.S. has kicked off marketing efforts to sell its U.S. shale gas properties, in a move to reignite its push to raise funds and let go of undesired assets. The company looks to raise billions of dollars, and reduce its debt
Surfside is a marketing technology for the cannabis niche. It is a marketing and data platform that was created for the cannabis industry. The company has announced the conclusion of a $4 million seed deal round. The deal was led by Casa Verde. Karan Wadhera, the managing partner of the
For over a year now, most news cycles have been oversaturated with stories about the pandemic, which, from a PR perspective, made brands stop pitching their own stories to journalists out of respect for what people around the world have been going through. Instead of that approach, plenty of businesses
DraftKings has acquired Golden Nugget online gaming in a $1.56bn deal. With the acquisition, the sports betting operator has entered into a commercial agreement with the Houston Rockets of the NBA. The betting firm is set to launch a sportsbook at the Houston Rockets’ Toyota Center arena, pending approval from
Integral Ad Science, an ad-verification firm is ready to acquire Publica LLC, a connected TV advertising platform focused on internet-connected TV in a $220 million cash and 25% stock transaction. IAS intends to improve its connected TV strategy with the deal, and help content publishers to monetize their video programming
These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components. Long copy can still
Establish a long-term digital platform via back-end content management, analytics, and other systems. The site will be a strong foundation that allows E-REP to build a savvy digital ecosystem and capabilities that leverage future marketing activities. Website Goals • Generate new business attraction leads and new talent attraction leads into
Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown introduced in March, some companies decided to put a stop to their promotional efforts, while others
One way to earn loyalty from customers is to build emotional relationships with them. According to a study conducted by psychologists from Princeton, first impressions are formed in less than a second. This does not affect the quality of decisions, on the other hand, first impressions are helpful as they
Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the industry, and how his agency has continued to succeed despite the challenges of the last year.
