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Omnichannel

Improving Omnichannel Marketing Efforts

Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable.   And with the many  ways that consumers can make purchases, they don’t have to pay a lot of attention in researching a product or a business. They also tend to expect brands to follow them around

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Volkswagen diesel fix approved

Volkswagen Sued in Germany over Climate Change

            Greenpeace Germany, an organization that promotes environmental sustainability, has, together with environmental activist Clara Mayer, sued automaker Volkswagen in a German court because they believe the company isn’t doing its bit to fight climate change.             Volkwagen was issued with a list of demands by Greenpeace Germany and Mayer,

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houston public relations

Digital RFP Issued By University of Houston-Clear Lake

The University is seeking a digital agency to provide a full range of digital marketing/advertising services including creative and media buying. The successful vendor will have a strong track record of managing digital marketing campaigns to support lead generation and enrollment marketing for 4-year universities. Background: Nestled on a 524-acre

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Mercedes-Benz C Class

Mercedes Benz sells sustainability with electric vehicles

The shift to electric mobility is essential in building a sustainable future. Daimler AG, whose luxury automobile brand is Mercedes Benz, is pushing ahead with the change to emission-free mobility. Sustainability is one of the key elements of Daimler’s corporate strategy and hence they are ready to make Mercedes Benz

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AI Jumpstart slider

Hailo Secures Largest-ever Funding in the Edge AI Space

Israeli AI chipmaker Hailo raised an additional $136 million on Tuesday during a private fundraising event participated in by Gil Agmon, the CEO and majority shareholder of Delek Motors and Poalim Equity, an Israeli-based investment bank. The new funding for Hailo is intended to support the expansion of edge AI

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Employment everything-pr

Fair Employment and Great Opportunities at BLK

For many people, getting a second chance in life is the key ingredient that they really need to truly achieve their potential. That’s one of the reasons why these days, plenty of companies, such as BLK, have started hiring felons and providing them with an opportunity to secure work and

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tim cook apple ceo

Implementing Changes and Regulations in Tech

According to a recent announcement from the European Commission, which is the executive branch of the European Union, there might be new plans that will be forcing electronics and smartphone manufacturers to include a common USB-C charging port on all devices.  This new announcement is likely going to have the

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