The Meaning Of Influencer Marketing
These days, it seems like influencer marketing is all the rage. We live in the era of endless podcasts getting more views than network news, YouTube stars and Instagram models hawking everything from hair...
Category: PR News
Award Luncheon: 3 Honorees at the Pinnacle of Their PR Careers
As they’re starting to get more wide recognition, women continue to wow with their power in various fields. Most notably, they’ve continued to make bold moves in content creation, social media marketing, and crisis...
2020 Influencer Marketing Trends
The world of digital marketing has undergone a series of transformations in recent years, with the evolution of new consumer technology, available platforms and even new languages. As such, there has been a parallel...
How Digital Marketing’s Growth Will Expand Amazon’s Dominance
Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While...
UNDP Seeks Vietnam Marketing Agency
Under the supervision of the Assistant Resident Representative (ARR)/ Head of the Governance and Participation Unit, the Communications Consultant is responsible for ensuring effective media and communications products, outreach and advocacy activities to support...
4 Metrics Journalists Appreciate in a Press Release
One of the most important steps in becoming successful in public relations or brand development is building strong, trusting relationships with journalists and other opinion makers, especially those who connect with the market audience...
Negativity Bias to Create Positive Marketing Campaigns
The psychological phenomenon “negativity bias” means that it’s typical for people to be able to recall previous negative experiences a lot more vividly compared to the positive ones. Additionally, any negative associations are going...
MWWPR, Kekst & 42 West PR News
MWWPR retained by KOAR International LLC KOAR International LLC, a real-estate development company based in Los Angeles, has retained MWWPR. It means MWWPR be in charge of all of the PR campaigns and strategies...
City of Goodyear Issues Marketing RFP
A. The description of work includes creating a comprehensive 1-3 year economic development marketing plan, based upon mutually agreed upon terms and conditions. B. The campaign must support the City’s Economic Development goals as...
Government of India Ministry of Tourism Issues RFP
Purpose: India Tourism New York is one of eight overseas offices of the Ministry of Tourism, Government of India, responsible for the promotion of tourism to India from North, South, and Central America including...
