The role of the executive has changed drastically over the last decade. The social media platforms have produced a more transparent and interactive executive role. The influencers of social media, are many times the CEO’s and General Managers of large, growing companies, with tech orientated roots. For many, who rise
Bayer Shifts Marketing Strategies Pharmaceutical juggernaut Bayer has spent the better part of the year preparing to bring all of its marketing work in-house, replacing work previously done through agency contracts. It’s a move mirrored by many companies that are seeking to cut costs, spend more in other areas, and achieve
September 11, 2001 is a day most in generation Z and any older generations will never forget. A drone attack on the world’s largest oil refinery in Saudi Arabia just a few days after this year’s 9/11 memorial punctuated the possibility of even more crises to come. What Does That
Wednesday’s newspapers historically continue to be thick but that may change. Wednesday used to be when a lot of supermarkets advertise because the local food section also features delectable recipes. But as society evolved and more stores opened on Sunday, many food stores began running Sunday ads. Many now advertise
Establishing a competitive edge means turning the tables of the market into your businesses favor. Ensure the market forces favor your company is key to gaining an edge on the competition. With so many businesses competing for the customer’s dollars and attention, each business has to work hard to set
That phrase with its new spelling appears to be the rage for cybercriminals these days. 76% of all companies surveyed last year reported being victims of phishing attacks. The most popular in the second quarter of 2019 were free webmail sites and SaaS followed by the financial sector. And if
Behind most successful PR Firms stand an innovative digital team that consists of graphic designers and video editors helping to take a company’s creativity to the next level. With the need for digital content such as pictures, videos, logos, etc. on the rise, agencies need to expand their in-house creative
News broke this week that the founder and CEO of We Company, Adam Neumann, has stepped down from his position. This shift comes after a year of tumult for the company, which was founded on the notion of providing co-working spaces to workers seeking a more productive and independent working
MWWPR Announces Move MWWPR, a New Jersey public relations firm, recently announced that it will be moving to larger spaces at 250 Broadway, between West 31st and West 32nd Streets from its current Park Avenue South location. No date for the move was announced. Lotus Adds Wellbeing Arm The subsidiary,
“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching a back-to-school prank video on YouTube, the 9-year-old from Missouri decided to fill an empty lip balm tube with pieces of cheese from Aldi’s. “I
