As is to be expected in a busy industry, today’s headline roundup is full of shifts in staffing and contracts around the public relations world. For image issues stemming from both domestic as well as global professional interactions, public relations firms are constantly making adjustments according to business needs. Cathay
Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different in nature, they have been handled well, but not before causing some damage to Nike’s stock.
Troy University (TROY or the University) is soliciting proposals for marketing, advertising, public relations and related services. These specialties may include management/planning, research, strategy, design, media planning and buying, production, communication services and website/digital development. The selected proposer(s) will work with the Office of Marketing and Communication to achieve the
The role of the executive has changed drastically over the last decade. The social media platforms have produced a more transparent and interactive executive role. The influencers of social media, are many times the CEO’s and General Managers of large, growing companies, with tech orientated roots. For many, who rise
Bayer Shifts Marketing Strategies Pharmaceutical juggernaut Bayer has spent the better part of the year preparing to bring all of its marketing work in-house, replacing work previously done through agency contracts. It’s a move mirrored by many companies that are seeking to cut costs, spend more in other areas, and achieve
September 11, 2001 is a day most in generation Z and any older generations will never forget. A drone attack on the world’s largest oil refinery in Saudi Arabia just a few days after this year’s 9/11 memorial punctuated the possibility of even more crises to come. What Does That
Wednesday’s newspapers historically continue to be thick but that may change. Wednesday used to be when a lot of supermarkets advertise because the local food section also features delectable recipes. But as society evolved and more stores opened on Sunday, many food stores began running Sunday ads. Many now advertise
Establishing a competitive edge means turning the tables of the market into your businesses favor. Ensure the market forces favor your company is key to gaining an edge on the competition. With so many businesses competing for the customer’s dollars and attention, each business has to work hard to set
That phrase with its new spelling appears to be the rage for cybercriminals these days. 76% of all companies surveyed last year reported being victims of phishing attacks. The most popular in the second quarter of 2019 were free webmail sites and SaaS followed by the financial sector. And if
Behind most successful PR Firms stand an innovative digital team that consists of graphic designers and video editors helping to take a company’s creativity to the next level. With the need for digital content such as pictures, videos, logos, etc. on the rise, agencies need to expand their in-house creative
