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A Guide to Customer Acquisition

For many businesses, sales can be an unpredictable beast to conquer; oftentimes, attracting new customers feels more like a game of chance than one of public relations strategy. Even so, if you want to consistently grow as a business, you need to start thinking about customer acquisition as a process,

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Long Island City Partnership Issues Marketing RFP

Long Island City Partnership’s (LICP) mission is to advocate for economic development that benefits Long Island City’s industrial, commercial, cultural, and residential sectors. The goal is to attract new businesses to LIC, retain those already here, welcome new residents and visitors, and promote a vibrant and authentic mixed-use community. The

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Colorado Tourism Office Issues Advertising RFP

The CTO is initiating this RFP with the intent to provide an opportunity for qualified organizations to compete for the opportunity to develop and field initiatives that position the CTO competitively to attract a national audience of high-value travelers who will generate traveler spending throughout Colorado. The goals of the

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Statement from Petra Nemcova and Alejandro Grimaldi

Petra Nemcova and Fiance Alejandro Grimaldi, Director/Senior Advisor for several PE groups, real estate investor and former Citigroup and Goldman Sachs Banker have called off their engagement. The couple lived together between the properties owned by Mr. Grimaldi for just under 2 years and became engaged in St. Tropez in

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Montgomery County maryland

Montgomery County, Maryland Issues Marketing RFP

Montgomery County, Maryland’s Department of Transportation (MCDOT) – Division of Transit Services and Commuter Services (CSS) are seeking proposals from multiple Offerors for marketing services, including, but not limited to the following areas: marketing materials, advertising, market research, development and printing of collateral brochures, multi-media, direct mail services (paper and

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Brand USA Seeks Social Media Aggregation Tool

The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to supply a software as a service product to aggregate and manage user generated content from social media platforms. Our objective is for continuous improvement in curating and surfacing user generated content on our social media

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Three tips on building a strong tech brand

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the

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City of Columbus Issues RFP For Marketing & Communications

Background: The Smart Columbus Program Management Office (PMO) is seeking qualified integrated marketing communications agencies to submit proposals to develop and execute an innovative, data-driven, consumer-facing integrated marketing campaign that will shift consumer behavior from single car occupancy to multi-modal transportation though a new Multi-Modal Trip Planning Application/Common Payment System

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How to Market Your Small Business on a Budget

Marketing Your Small Business on a Budget

If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the best way to save money is to cut down on their marketing budget. However, the truth

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University of Connecticut Issues Media Services RFP

University of Connecticut Issues Media Services RFP

The University of Connecticut (“UConn”) is seeking proposals from qualified and experienced media buying agencies to provide media buying services to the University of Connecticut. The responsibilities of the awarded party include the development of strategic media placement campaigns, the leveraging of buying power with media outlets, and purchasing media

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