Background: The Smart Columbus Program Management Office (PMO) is seeking qualified integrated marketing communications agencies to submit proposals to develop and execute an innovative, data-driven, consumer-facing integrated marketing campaign that will shift consumer behavior from single car occupancy to multi-modal transportation though a new Multi-Modal Trip Planning Application/Common Payment System
If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the best way to save money is to cut down on their marketing budget. However, the truth
The University of Connecticut (“UConn”) is seeking proposals from qualified and experienced media buying agencies to provide media buying services to the University of Connecticut. The responsibilities of the awarded party include the development of strategic media placement campaigns, the leveraging of buying power with media outlets, and purchasing media
A&H requests proposals by qualified firms to research, create and develop an implementation plan for brand activation efforts. Responses to this RFP will provide A&H with the information required to assess, evaluate and select a consultant based on prior experience, qualification, methodology and approach, and work performed in the government
Up and coming rappers feigning a “hardcore” background or criminal reputation is nothing new, and the genre itself has a long history of stars who were actual gang members, drug dealers, or other societal rebels reputed for criminal behavior. The mystique is so ingrained in the mythos of the culture
The University of Wisconsin is facing scrutiny after the chancellor of the La Crosse campus was “reprimanded” for inviting porn star Nina Hartley to speak on campus. The Wisconsin University System’s president “questioned the judgment” of UW-LaCrosse chancellor Joe Gow after he invited Hartley to come and deliver a lecture
After Renault CEO and Chairman Carlos Ghosn was arrested on “suspicion of financial misconduct,” all eyes were on the company in the midst of a highly-publicized “alliance” developing between Renault, Nissan, and Mitsubishi. Ghosn was one of the primary drivers behind that “alliance,” and his status threatened to shake it
It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion
The line between what constitutes a fair, though biased, retelling of history and protecting the reputations of those being portrayed is always being tried and tested, both in legal courts and in the court of public opinion. In most cases, the opinions derived by people are a mixture of pop
The State of Maine Seeks Marketing Firm The Department is seeking proposals to provide marketing services to promote harness racing as defined in this Request for Proposals (RFP) document. Historical marketing efforts have been poorly funded, managed by volunteers and focused in traditional media such as network television, newspapers,
