TV Prime Time Great to Target Mobile Gaming and Social Media Users

A survey by Arbitron revealed how posting updates during TV prime time can benefit businesses in the USA. The survey offers important business intelligence for companies, showing the most important actions that dominate smartphone usage during prime time: calls, messaging, browsing, social networking, and gaming.

prime time

Although the survey was limited to Arbitron’s own user database, the statistics are nevertheless interesting, and indicative of a more general trend. The 9 to 5 workday schedule drives most smartphone usage patterns. For instance, the average time per hour for voice calling falls off sharply after 5PM, while the average time per hour for mobile gaming and social networking begins a sharp acceleration toward their respective peak hours of 9PM. This contrasts with mobile browsing, which maintains a consistent average time per hour from 10AM through 10PM.

Last but not least, mobile gaming and social media activities accelerate between 5PM and 6PM. Around 10PM, the average time per hour for gaming and social networking begins a steep decline that continues into the early morning, when the workday-based cycle begins again.

This interesting study reveals that what usually works well in traditional marketing, will continue to work for social and media platforms. Adapting to users’ behaviors is crucial for any modern business.

Aaron Kwittken of Kwittken PR has commented often on marketing and PR being a merger of many things – social, media, behavior and more.  The reality of this survey isn’t any surprise – adapting to users’ behaviors is crucial for any modern business.

Top Public Relations News:

Marketing RFP Issued By City of Dauphin

Marketing RFP Issued By City of Dauphin

You Can’t Sell If You Can’t Communicate

You Can’t Sell If You Can’t Communicate

Why Content Promotion is Queen: Tips on How to Make it Work

Why Content Promotion is Queen: Tips on How to Make it Work

Don’t let correlation cause a bad connection

Don’t let correlation cause a bad connection

Public Relations Suggestions On Heartbleed

Public Relations Suggestions On Heartbleed

How Positive Thinking Will Change the Way You Work

How Positive Thinking Will Change the Way You Work

Gotham Public Relations and Factory PR

Gotham Public Relations and Factory PR

City of St. Louis Department of Health Issues Advertising RFP

City of St. Louis Department of Health Issues Advertising RFP

The City of Frederick Issues RFP For Branding And Marketing

The City of Frederick Issues RFP For Branding And Marketing

Coca Cola’s New Social Media Model

Coca Cola’s New Social Media Model

Leave a Reply

Your email address will not be published. Required fields are marked *