Newsjacking at its most basic is using current news that’s garnering a lot of interest and injecting your views and product information into the storyline. Successful newsjacking is not just about the content, original story, and you creating a connection, though. It’s also about getting all of that into the
Steven Hall is a founding partner and managing director of Steven Hall & Partners (SH&P). Hall has 35 plus years of experience and expertise in advising upper echelon corporate managers on the best strategies for the planning and implementation of senior executive compensation programs and incentive packages. Hall’s expertise gives
New York is a playing field for many different industries. It’s also home to arguably the largest PR community worldwide. Lobbyists often fall in the PR spectrum. The job of a lobbyist is to influence a public official on an issue in favor of their client. Remember lobbyists often work
As one of the largest international centers of commerce in the world, New York offers a highly competitive PR market. With a large market, New York is known for many large PR firms – but New York is also a great place for companies to look for smaller firms specializing
Don’t you just love all the different genres you can find in film and stories these days? Have you enjoyed more than one Bollywood film? The dancing, the colors, the music, the festive feeling – what’s not to love. Well just in case you are wondering, here are some of
Jewelry brands looking for PR help should deal with experts in fashion PR. Though differences between jewelry and clothing are apparent, many of the same contacts apply. Note, there is no season for jewelry, so designers can introduce a few new products several times a year keeping up-to-date with trends.
After recent news of Iran having sanctions lifted, we could see an immediate surge of business for the top local PR agencies in the region – Everything PR News has decided to highlight the top companies for you. With a historic peace accord in Iran, and the lifting of sanctions, many
Borshoff PR is the largest public relations firm in the Indianapolis area with 56 employees, and they report the third largest revenues at $10.7 million of revenue in 2014. The firm opened for business in 1984 and later was bought by the current three women owners, Susan Matthews (Managing
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie. Back in December 2012, Farhad Manjoo wrote an article about American Giant, a San Francisco apparel startup, and the men’s hoodie they offer customers. He waxed poetic
When you’re a kid, hopping on an airplane and traveling to some exotic place is exciting and fun enough that you don’t notice some of the hassles of traveling. Of course, as an adult, those hassles are enough to make you want to stay home in bed with your good
