PR Perspectives

borshoff public relations company

Big Changes in Indianapolis’ Borshoff PR

  Borshoff PR is the largest public relations firm in the Indianapolis area with 56 employees, and they report the third largest revenues at $10.7 million of revenue in 2014. The firm opened for business in 1984 and later was bought by the current three women owners, Susan Matthews (Managing

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american giant public relations

What a Sweatshirt Can Teach You About PR

Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie. Back in December 2012, Farhad Manjoo wrote an article about American Giant, a San Francisco apparel startup, and the men’s hoodie they offer customers. He waxed poetic

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pot vs booze

Pot vs Booze – the PR of vice

Today you can’t turn on the TV or log onto social media without seeing some version of the PR war raging regarding various vices. The debate between which vices are “worse” than others is an ancient one, and it rarely even acknowledges the legality of said vices. The most current

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business team celebrating victory in office

How to Keep It Professional in PR

Maintaining a professional air, even in the face of daily struggles will aid you in the working world, particularly in the pursuit of careers that depend on interpersonal connections. Public relations is one of the most important fields to maintain such a professional persona, and by keeping a few details

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what makes a good pr agent everything-pr

What Makes a good PR Agency?

Your company has been growing, and you recognize that for further growth, you need help getting information out there. But you want the right kind of information, not just running advertisements. You want articles, reports, and blog posts that provide glowing reviews about your products and services with an air

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what is PR everything-pr

Using Public Relations to Build a Brand

There are many ways that public relations work can help build your brand. Most of them are pretty basic, but that does not mean they are always easy. So let’s start with one that helps you with every other aspect of your PR and branding efforts. Know who your target

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The Changing Nature of Press Releases

The Changing Nature of Press Releases

Press releases are not going to disappear from the scene anytime soon. But like most things, press releases go through transitions, adapting to the current trends and becoming a more effective tool in the process. What are some of the current and expected trends for the future? Well some that

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african american pr agency

Top 5 African American owned PR Agencies

In no particular order, here is the list we’ve compiled of five top public relations agencies that are owned by African Americans. Beaman Inc. Owned and managed by Robin E. Beaman, the firm has been operating for 25+ years specializing in entertainment and corporate PR. Ms. Beaman began her career in DC

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