Riverside Southern California Issues Marketing RFP

The County of Riverside Purchasing Department on behalf of the Riverside County EDA is seeking proposals from qualified parties qualified in providing Digital Marketing Services for the County of Riverside’s Economic Development Agency.

Background:

The County has a strong need for a local, established, and qualified digital marketing agency to provide professional services across a wide and diverse spectrum of marketing disciplines. The County of Riverside is heavily focused on providing long-lasting and measurable value to its community, residents, businesses, visitors, member cities, and businesses interested in relocating to Riverside County. An integral element of this focus is the ability to communicate, share, market, advertise, and brand the services, offerings, quality of life, and value to businesses that the County offers. Riverside County needs a local, established, full-service digital marketing agency to effectively and efficiently market and brand its value in a manner that resonates with existing and potential residents and businesses, in order to support a broad range of economic development initiatives and investments. The marketing and branding needed should highlight Riverside’s unique strengths to assist in attracting, retaining, and growing a stable economic base where families and businesses thrive. Moreover, this marketing and branding should serve as a catalyst for securing Riverside as the Premier County and community of the Inland Empire. To achieve these goals, the County of Riverside needs a local, full-service digital marketing agency to partner with that has the ability to offer a diverse array of digital marketing services and has strong experience in the broad list of services needed.

Scope of Work:

Key Principles 

The primary goals of the Digital Marketing Agency is to provide the County of Riverside EDA with quality branded content for marketing purposes.

Program Objectives

To provide Riverside County with Marketing Expertise and assist the County in achieving our business goals. The partnering agency shall be able to provide a breadth of critical marketing services at the time of RFP submission, which must include, but not be limited to: Website development, website maintenance, public relations, branding, logo development, video recording, production, and editing, drone video recording, production, and editing, drone photography, photography, graphic design, app development, email marketing, social media campaign management, social media strategy, search engine marketing, pay-per-click marketing, search engine optimization, podcast recording, production, and editing, UX/UI design, business strategy consulting, research and data analysis, copywriting, and customer relationship management.

Program Outcomes 

The outcome expectation of the successful contractor will include working in collaboration with the team at Riverside County’s Economic Development Agency and other sub-departments, developing a strategic one (1) year comprehensive county-wide marketing and communications strategy targeting improved economic development and growth in Riverside County, providing and helping to implement marketing communication recommendations, developing and promoting website development, website maintenance, public relations, branding, logo development, video recording, production, and editing, drone video recording, production, and editing, drone photography, photography, graphic design, app development, email marketing, social media campaign management, social media strategy, search engine marketing, pay-per-click marketing, search engine optimization, podcast recording, production, and editing, UX/UI design, business strategy consulting, research and data analysis, copywriting, customer relationship management that positions Riverside County to target audiences in alignment with findings and recommendations, provide ongoing marketing, communications and outreach consulting services to Riverside County to support economic development and enhanced growth for up to one (1) year, and submit a plan on how the scope of work will be executed. It is the intent of the County to award Master Agreements to qualified Digital Marketing Services companies as a result of this solicitation which contain the minimum requirements and all terms and conditions for Digital Marketing Services. Digital Marketing Services will be evaluated and awarded based on hourly rates, service coverage areas and meeting the qualification and scope of services.

Due Date:

12/16/2019 

Address:

David Valadez, Procurement Contract Specialist

Riverside County Purchasing & Fleet Services 
2980 Washington Street 

Riverside, CA 92504-4647 

(951) 955-7989 

Email: Dvaladez@rivco.org NIGP Code(s): 961-53

Relevant agencies include Headline Media and Finn Partners.

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