“Our vision for this advertising campaign was simple. We want consumers to relive S.Pellegrino moments - the savoring of food; the enjoyment of friends and family; and the pleasure of sharing,” said Fabio degli Esposti, Sanpellegrino International Business Unit Director. "In capturing snapshots of life’s celebrated moments, our new campaign maintains the brand’s classic image while continuing to resonate with today’s consumers.”Documentary and advertising photographer Elliott Erwitt was an inspired choice for this campaign, as he is no stranger to the Italian spirit or the American culture – he spent his childhood in Milan and has been spending the past half of century photographing Europe and the U.S.
“I was eager to shoot this campaign for S.Pellegrino since the general concept of black and white is based on an idea very close to my own style, which has always been the language of my most important and personal pictures,” Elliott Erwitt stated. “I am lucky I can take pictures that always reflect me, regardless of the reason I take them. It doesn’t happen so often, but in my case, it has been a professional constant.”The images included in the Living in Italian campaign capture several moments of everyday life – Fine Dining, Birthday party, Chef, Couple, Outdoor, Catwalk backstage and Home. The photos will be introduces by Erwitt at the unveiling in New York City on July 14, 2010. And since Everything-PR is primarily a PR blog, we’d be remiss if we didn’t inform our readers that Ogilvy works in public relations with San Pellegrino.
