Skechers PR Takes a Marathon View

From a public relations perspective, it has been a busy 2014 so far for the shoemaker Skechers.  Recently, their logo was spotted all over Triple Crown candidate California Chrome but the impressive Public Relations run by Skechers began long before they put their logo on a high-priced horse.

Courtesy Skechers Facebook

Courtesy Skechers Facebook

The effort is calculated to help the company promote its new high-performance line – called GoRun. Consumers got one of their first high profile looks at the GoRun line on the feet of a genuine athletic superstar. Meb Keflezighi, a long distance runner, wore the brand during April’s Boston Marathon. He was not expected to win, and for the most part, Skechers was just hoping for a notice on the world stage …then, Meb went out and defied the odds with a strong win.

Truth be told, this was not the runner’s first win wearing Skechers, but it was certainly the most high profile. Businessweek is reporting that Keflezighi signed a longterm contract with Skechers back in 2011, a sponsorship deal that will keep him in those kicks at least through 2016.

This relatively long-term commitment to promoting their brand shows that Skechers is committed to making the transition into the crowded performance shoe market. They may have a long way to go to compete with the Jumpman in the NBA or with Reebok in soccer, but Skechers is not chasing those rainbows.

It is in targeting this underserved niche that may be the biggest win for Skechers. Sure, other shoe brands have strong presences in that market, but they have focused their efforts in other venues.

Competitive running is a wide open opportunity … at least it used to be.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Top Public Relations News:

Jack Hayford, Jay Sekulow, and David Cerullo At NRB Convention Awards

Jack Hayford, Jay Sekulow, and David Cerullo At NRB Convention Awards

French/West/Vaughan Selected by A.J. Fletcher Foundation

French/West/Vaughan Selected by A.J. Fletcher Foundation

New Reputation Monitoring Service Launched – SMR by Yomego

New Reputation Monitoring Service Launched – SMR by Yomego

Profile Of MCS Healthcare Public Relations

Profile Of MCS Healthcare Public Relations

Greek PR Firms To Know: Top Public Relations Companies in Greece

Greek PR Firms To Know: Top Public Relations Companies in Greece

The Numbers of Financial Communications

The Numbers of Financial Communications

Launchsquad PR: PR Firm Profile

Launchsquad PR: PR Firm Profile

LOS ALAMOS COUNTY ISSUES TRAVEL MARKETING RFP

LOS ALAMOS COUNTY ISSUES TRAVEL MARKETING RFP

CisionPoint PR Software, Now with Integrated Self-Service TV and Radio Monitoring

CisionPoint PR Software, Now with Integrated Self-Service TV and Radio Monitoring

COMMUNICATIONS RFP ISSUED BY TEACHERS’ RETIREMENT SYSTEM OF OKLAHOMA

COMMUNICATIONS RFP ISSUED BY TEACHERS’ RETIREMENT SYSTEM OF OKLAHOMA

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is one of the foremost Public Relations experts in the United States, with over 20 years of experience. He has won countless awards for leadership and entrepreneurship, and Ronn Torossian has transformed businesses through strategic and aggressive PR strategies.

Leave a Reply

Your email address will not be published. Required fields are marked *