Instagram is a powerful marketing tool for businesses, with over a billion active users. To stand out on this platform, companies need to understand the unique features and tools available and start using them to their advantage. Audience To succeed on Instagram, companies first need to understand their audience, who they are,
Companies that want to get more conversions and sales on Instagram need to create a conversion funnel. This funnel has a few different stages and guides potential customers through the buying journey. With the help of a conversion funnel, companies can generate brand awareness, and encourage sales, and conversions. With
Companies looking to reach and connect with audiences on Instagram need to have a conversion funnel. There is a specific type of sales funnel that works very well on this social media platform. Companies that use the Instagram sales funnel enjoy nurturing potential customers more effectively. They also enjoy higher
When companies are trying to get potential consumers to convert, they have to invest in content that will differentiate them from their competitors. This is how businesses stay at top of their minds and gain a competitive advantage. In most cases, before a consumer converts, they’ve already familiarized themselves with
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their plus ones. It was created in collaboration with Sephora Middle east, and the guests flew in
A new trend emerged on the social media platform TikTok recently, called “deinfluencing”. This is where influencers create content that encourages others to not buy certain products in the interest of saving their money. This trend is popular in the lifestyle and beauty communities. It’s filled with videos of users talking about
Influencer marketing campaigns are all about generating buzz and developing positive relationships. Both are true for companies, influencers, and consumers. But to create excellent influencer marketing campaigns, companies have to combine them with content marketing. Combining content and influencer marketing allows companies to reach as many people as possible. They
With the number of social media platforms available to businesses, it’s not always easy to choose the right one. If a company is trying to reach and target a younger generation of consumers, it should be creating short-form video content. This type of content works well with younger customers all
Over the last few months, Twitter has gone through many changes. These changes have made users of the platform, especially businesses, wonder whether they should focus their efforts on other social media platforms. Companies that are looking for Twitter alternatives have many they can choose from. The best choice by
A lot of business happens on Facebook which means that there is ample scope to improve customer service on the platform. Messaging is a highly effective strategy that a business can use to connect with its customers and, according to a study, businesses exchange over 20 billion messages with customers
