Stop! Thief!
That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn’t break anti-trust laws. LinkedIn lost its two-year legal battle with a private company that...
Category: Social Media
Share Baby Hashtag Calls for the Promotion of Paternity Leave
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government...
Use These Tips to Give Your Social Media Strategy a Facelift
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a...
Does Every Business Need a Website or Social Media Presence?
Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it...
Vox Staffers are Tweeting their CEO
Earlier this month, dozens of Vox Media staffers took to Twitter to share their personal stories about what it has been like to work at the digital media giant. A host of reporters, editors...
Advertising with Instagram: Getting Started
Instagram has quickly proven itself as a valuable asset to startups and small businesses alike. As users of the platform would know, it doesn’t matter how small your audience is; if you use the...
How Social Media Can Help Brands Improve Customer Service
Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a...
A Guide to Facebook’s Four Different Ad Types
If anything about advertising on Facebook is clear, it is that good creative holds the key to improving your return on investment. Even if you’re working with a killer targeting strategy designed perfectly for...
How to Run an Instagram Contest
Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy – and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time...
Getting the Most Out of Instagram Hashtags
Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the...
