There’s no surprise that a good image grabs attention, but with the proliferation of social media and digital photography available through the all-important iPhone and a product sure to please, many companies are getting a load of free PR from teenagers. A recent study of Swedish teens aged between 13-17
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth. Even then, another 400 or so years passed before the press could spin out enough copies to become a going enterprise for daily newspapers. Eventually, radio (1920s) was added
Several months ago Facebook teased us with the possibilities of new “reactions,” otherwise known as expanded emoticons. To be honest, you could easily download emoticons for use with a couple hundred options for easy use. But that meant you had to make a comment. These you can use as their
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand. While the platform is associated with smartphone-wielding teens and twentysomethings, the Pew Research Center found that 26% of all adults who use the Internet have an Instagram account. With this in mind,
The Santa Clara Valley Open Space Authority is soliciting proposals from qualified vendors to design a comprehensive social media strategy that will achieve the objectives to expand current Facebook and Twitter communities and convert community members to a higher level of engagement with the Authority, advise on other potential social
Social media is the darling of all business these days, but when it comes to healthcare, there are a few immediate concerns. Because social media is inherently communal, privacy concerns play a huge role in determining how the healthcare sector can engage. But that doesn’t mean social media is off
This past December, Coca-Cola posted a holiday update to its followers on Vkontakte, a social media network popular in Russia and Eastern Europe. The post included a cheerful message overlaid on a map of Russia presented in Coke’s iconic red and white. This is a branding strategy Coca-Cola has used
Despite recognition and wide reach, comedian and actor Stephen Fry complained at the ongoing Jaipur Literature Festival that social media is “dispiriting, upsetting and annoying.” His reason is that arguments for major issues like gender and politics often end up in bitter exchanges, and the points of the argument get
Okay, everyone knows Facebook and Twitter are must-have social platforms. But they have limits, and you don’t want to be captive to the whims of their programmers. You only have so many hours in the day, so what other social platforms deserve your attention? And are there any that are
