Southwest Airlines Gets New Advertising Partner

Southwest Airlines - everything-pr

Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest’s other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.


Dave Ridley, Southwest’s Senior Vice President and Chief Marketing Officer explains the additions: “As our business grows, we wanted to proactively add to our strategic and creative agency resources. TBWA\Chiat\Day has shown through the review process that it will be an effective partner for us as we continue to tell our strong brand story.”

Southwest has launched successful award-winning campaigns for the airline’s brand including “Fair Play,” “Fee Court,” “Good Cop, Bag Cop,” and “Wanna Get Away.”

Based in Dallas, Southwest operates more than 3,400 flights a day and has more than 46,000 Employees. Serving 73 cities in 38 states, Southwest is the nation’s largest carrier in terms of originating domestic passengers boarded.

Linhart Public Relations remains the airlines publicity partner of choice.

 

Top Public Relations News:

Sayonara!

Sayonara!

Carmichael Lynch/Spong, Viacom battle, APCO, WPP, and other PR happenings

Carmichael Lynch/Spong, Viacom battle, APCO, WPP, and other PR happenings

The Research of Twitter Audience: Preference and Behavioral Aspects

The Research of Twitter Audience: Preference and Behavioral Aspects

Tracy Lamourie and Brian Stephens of Caissa Public Strategy on PR Post-Pandemic

Tracy Lamourie and Brian Stephens of Caissa Public Strategy on PR Post-Pandemic

The First 24 Hours of a Crisis Management Situation

The First 24 Hours of a Crisis Management Situation

University of Mississippi Social Media Management RFP

University of Mississippi Social Media Management RFP

March Communications Is Silver Boutique PR Agency of the Year

March Communications Is Silver Boutique PR Agency of the Year

How to Promote Your YouTube Channel

How to Promote Your YouTube Channel

City Of Phoenix Issues Marketing RFP

City Of Phoenix Issues Marketing RFP

Lessons from the CDC about Crisis Communications

Lessons from the CDC about Crisis Communications

Leave a Reply

Your email address will not be published. Required fields are marked *