Marketing
Basics of Creating Key Messages
It's not always easy to communicate with a target audience to make sure that the company's point comes across the right way.
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5wpr
Retail & eCommerce
The Future Is Online — With Claude and Lovable
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace.
Marketing
What Marketing To Do Before Launching
When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the public.
PR News
Delivering 5-Star Hedge Fund PR
People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk.
Crisis Communications
Jerry Falwell Jr., Liberty University, and the Evangelical-Institution Crisis Case
Jerry Falwell Jr.'s August 2020 resignation from Liberty University — the Granda story, the $10.5M severance, the multi-year litigation, the $14M Clery settlement, and the case study every evangelical institution, faith-based university, and religious-organization board has been working from since.
Industry Leaders
Competitive Intelligence in the AI-Search Era: How to Gain a Real Advantage
Competitive intelligence used to mean watching your rivals. In the AI-search era, it means watching the answer engines — and tracking your citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Marketing
PR & Adtech: Marketing for Marketers
Over the past few years, technologies in the advertising space have exploded into the marketing space.
Insights & Strategy
Why Digital PR is Now a Primary Concern
Technology is always growing and shifting due to advances and changes in consumer demand.
Featured
Clemson's Trevor Lawrence Cleared to Continue Fundraising
Clemson QB Cleared to Continue Fundraising.
PR News
Kraft's Lip Snackers Move: How a Brand Wins a Viral Moment
Louis fourth-grader who came up with a fix for her mid-class snack cravings.