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The State University of New York (SUNY) Empire State College is seeking to design and build a new website that a.) clearly communicates SUNY Empire’s value propositions; b.) moves prospective students into the recruitment funnel; and c.) provides an active platform for telling SUNY Empire stories. The current website (www.esc.edu) is complicated and difficult to […]
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These days, brands need all available information regarding their consumers, their motivations, impulses, and thoughts. It’s the only way to really market […]
“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching a back-to-school prank video on YouTube, the 9-year-old from Missouri decided to fill an empty lip balm tube with pieces of cheese from Aldi’s. “I was just looking on YouTube […]
The saying is one of about a hundred discovered in remnants of a book written by Greek philosopher Heraclitus around 500 BC. If he thought change was happening quickly then, imagine how surprised he’d be today! The Workforce of Today and the Future One of the biggest changes we’re witnessing this century is the rapidly […]
The practice of publishing a press release is one as old as the industry itself. Pushing out a press release is a quick and effective way to put out information on a business, venture, new product, or event. But the downfall of the press release can also be the way public relations professionals and media […]
The Saint Regis Mohawk Tribe is soliciting proposals from qualified businesses/individuals to give guidance and assistance to the Akwesasne Tourism Team with preparing local tourism businesses for visitation including market readiness training, activity/product development, pricing and marketing, Akwesasne, New York. Background: The Mohawk Territory, which started out as a tiny village, is a truly international […]
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of […]
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content […]
PR Revenue Finally Increasing for Huntsworth According to a statement from CEO Paul Taaffe, the medical communications company Huntsworth’s Grayling, Citigate Dewe Rogerson and Red divisions are seeing a growth in revenue for “the first time in a number of years”. In the first part of the year, revenue was unimpressive. The company’s Like-For-Like (LFL) […]
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing […]