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Holosonic Sound in Marketing

If you’ve ever walked past a speaker, museum exhibit or display and heard a sound that you swore no one else could hear, then you’ve experienced holosonic sound.

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IBM Launches Campaign Targeting CMOs

Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the

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Rentrak’s Studio Share Module Enhances Video-on-Demand System

Rentrak Corporation new Studio Share module provides competitive video-on-demand (VOD) information and industry data to participating motion picture studios. It allows movie studios to see their own results as well as those of their competitors to establish a unique transparent VOD information marketplace for theatrical releases.

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