We all know how important it is to see someone’s reaction in a given situation or while using a product or brand for the first time. The Millward Brown agency makes it part of a technology of advertisement testing by adding ‘facial code’ technology to its ad testing tools for
Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the
Poptent’s popularity is growing as its social network of videographers has reached over 50,000 members in more than 140 countries. Additionally, Poptent has exceeded $5 million in cash payments for video assignments.
The Personal Edition, currently in limited release, helps professionals manage performance and utilize the platforms social networking features to enhance professional relationships.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
The company will be using the funds to accelerate growth through further investments in product and technology development and prepare for a public offering.
Rentrak Corporation new Studio Share module provides competitive video-on-demand (VOD) information and industry data to participating motion picture studios. It allows movie studios to see their own results as well as those of their competitors to establish a unique transparent VOD information marketplace for theatrical releases.
QSR International today announced the release of NVivo 10, the first qualitative data analysis software that enables people to easily capture, work with and analyze social media and online data.
Sequoia, the new supercomputer from IBM, is now the world’s fastest, and Japan’s K Computer made by Fujitsu has just fallen into the second place. Sequoia is installed at the National Nuclear Security Administration (NNSA) and is used to perform nuclear weapons management. Another interesting thing about this supercomputer is that it
The Dinamundo iPhone app, makes real-life connections a fun, social experience, combining the best of mobile and online worlds with what happens in real life.
