TikTok is a phenomenon – and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform. Many different thoughts on how to succeed on marketing on TikTok and implications of Brand Tiktok.
“Brands who are laser-focused on cementing their cultural presence and impact across social are turning to influencer marketing through platforms such as TikTok. Through TikTok, brands build awareness, expand to existing audiences, or reach newer markets across TikTok. The beauty of TikTok is that it’s home to audiences of all ages, and has a considerably strong Gen-Z user base. Influencer marketing is one of the best channels to ensure that brands are seen, heard, and paid attention to by Gen-Z,” said Krishna Subramanian, Captiv8 co-founder & CEO, an influencer influencer marketing branded content and analytics platform.
Jon Stenstrom, the founder of Cast & Spear said, “I have built over 280k TikTok followers by using a simple formula, keeping videos under 15 seconds, talking directly to one person in the first second of the clip, keeping clips under 2 seconds, telling a story, stirring up emotion and asking people to do something at the end like follow or like. Each TikTok is a mini-commercial. The challenge is how to make it interesting to want to be shared and without feeling like an old-school salesy version.”
Tino James of Sunrise House Buyers said, “Advertising in TikTok is currently in a “beta” phase, and as TikTok is a fast-growing social media video app that allows users from all over the world to create and edit short videos to share with the community one can see and expect many changes to come on this creative video platform which averages 500 million monthly active users and is one of the newest ways you can connect and build relationships with your audience.”
Ariana Ares, a creative designer – and an avid tik toker said, “Trends come and go so quick on the app, and I see tons of engagement with brands who keep on top of these trends. For example, Ocean Spray who quickly picked up millions of views due to their response to the viral TikTok of the guy on his skateboard, drinking their product, and listening to Fleetwood Mac. Their CEO, remade the viral tik tok which not only gave them a funny edge on the app but also gained so much respect from everyone on the app. What I’ve seen brands not doing right Is taking too long to get on trends or forcing a trend they create. This is very inorganic and takes away from reason for the app in the first place. Many users like that they can create and become viral on their own, so when a brand is forcing themselves on users it makes users feel as though that’s being taken away from them.. I’ve seen that the most successful tik toks from a brand are coming from a trend they hop on that started with its users. My best suggestions are, cater to what the app is for. Let the user’s guide the brand rather than the other way around. This is where everyone can be creative and it’s not being gate-kept. Make the users feel seen by the brand. Sometimes there specific jokes about certain brands that are known amongst people, acknowledge them and use it to your advantage!”
We predict brand and marketing engagement on this platform continues to grow.
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