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TikTok, the short-form video platform, has skyrocketed in popularity, particularly among younger generations. With its addictive format, catchy trends, and vast user base, it has become an incredibly powerful tool for creators, entertainers, and...
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It’s not always easy for companies to start using a brand new platform, let alone a brand new social media platform. Especially if the company doesn’t really know whether to use that new platform...
When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok...
Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also...
During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound...
People face many kinds of attacks online, and one of these is called gendered and sexualised disinformation. Billions of people around the world use social media to connect, debate, learn, and share. Social media...
The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in...
TikTok is all the rage this year, and naturally with that comes brand attention from companies wanting to advertise, market and win customers via this rapidly growing social media tool. Here are some expert...
How do brands succeed when it comes to marketing on Tiktok? Atta Ur Rehman of Physician’s Thrive said, “Because of the coronavirus pandemic, many brands have started adopting and focusing more on Tiktok. NBA and...
