Tagged: TikTok

acastro 190723 1777 tiktok 0001 0 0

TikTok and PR Campaigns

TikTok has recently soared in popularity, becoming a must-have social media platform. Its user base is steadily increasing, making it an invaluable tool for companies wanting to connect with customers and promote their brand....

acastro 190723 1777 tiktok 0001 0 0

Introducing a Brand on TikTok

It’s not always easy for companies to start using a brand new platform, let alone a brand new social media platform. Especially if the company doesn’t really know whether to use that new platform...

acastro 190723 1777 tiktok 0001 0 0

Brands and TikTok Stories

When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok...

USATSI 10284345

Mascots as part of TikTok strategy

Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also...

0 Dubsmash

The death of Dubsmash

During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound...

TikTok bans misogyny and misgendering

People face many kinds of attacks online, and one of these is called gendered and sexualised disinformation. Billions of people around the world use social media to connect, debate, learn, and share. Social media...

TikTok

Engaging TikTok Audiences

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in...

TikTok Marketing: How Do Brands Succeed?

How do brands succeed when it comes to marketing on Tiktok? Atta Ur Rehman of Physician’s Thrive said, “Because of the coronavirus pandemic, many brands have started adopting and focusing more on Tiktok. NBA and...

TikTok Marketing and Brand Marketing

TikTok is a phenomenon – and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform.  Many different thoughts on how to succeed on marketing on TikTok and...