Managers of hedge funds have to get other people to invest in their organization. However, they tend to have a lot of limitations because they can advertise their business and look for various investors. When it comes to hedge funds, they aren’t registered with the Securities and Exchange Commission, which means that these organizations don’t have to be as transparent with their operations, when compared to standard mutual funds.
Additionally, when it comes to running any public relations campaign for a hedge fund, all of the involved parties should consult with a lawyer, so everyone is on the same page regarding the legalities of reported details.
Having a professionally-made press kit is essential when it comes to hedge fund public relations. The press kit should have a one-page document, detailing the business as well as a newsletter with an overview of the fund. Ideally, the press kit should also have a market prediction for the next quarter, and even white papers discussing various market trends or the hedge fund’s investment assets.
Contacting the Media
The PR representative that’s going to be working with the hedge fund should be contacting various financial magazines or even the finance departments of regular newspapers. However, the process of reaching out to these magazines and departments shouldn’t simply boil down to sending an occasional press release.
The public relations professional has to obtain both the name and the contact information of the editor that’s responsible for the finance department and either send them personal emails or give them a call. Additionally, either the PR representative or the hedge fund manager should have a list of several publications that they are frequently in contact with to make sure the relationship between the PR agency or the hedge fund, with the media outlet, is strong and stable.
The PR agency should always be looking for opportunities for the hedge fund, especially when it comes to arranging interviews with newspapers, TV shows, or other media outlets, or even sharing an opinion piece or a guest column on a website. Establishing the hedge fund’s presence in the eyes of the right audience leads to more investors and more people in general becoming interested in the hedge fund, as well as establishing the hedge fund as a thought leader within the industry.
Aside from the hedge fund being available and present for interviews with various financial editors or reporters, the PR agency should also be finding opportunities for the hedge fund to appear at different conferences and other financial industry events. Appearing at these types of events gives the hedge fund even more attention within the industry, and it also leads to even more media outlets that also attend those events becoming interested in the hedge fund.
As an added bonus, public appearances are also a great opportunity for the hedge fund team to network with others and keep up with other events and activities in the financial industry.