Treasury Wine Estates (TWE), Stags’ Leap Winery in Napa, CA is seeking a PR Agency. The ideal proposal should outline a strategic and creative campaign for the brand that would begin early 2015 and continue through September as necessary.
Stags’ Leap is a storied winery in Napa Valley and needs to be bolstered with a creative media campaign or innovative concept. This brand targets high involvement male consumers ages 21-34, and college educated. Our objective is to build our reputation as a Premier Cabernet Sauvignon producer in the Napa Valley and the PR strategy should focus around a creative concept that delivers consumer awareness of the winery/wines through mainstream lifestyle publications. Those publications with a wine specific focus will be considered as a separate and secondary tier and will be predominantly managed internally by TWE’s PR team.
Budget for the campaign is 80-100K.
MORE INFO AVAILABLE:
Public Relations Manager
Treasury Wine Estates
610 Airpark Road | Napa, CA 94558
Dir: 707-259-4634 | Mob: 707-689-2072
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