Virginia Issues Marketing RFP

Fredericksburg Regional Transit, a department of the City of Fredericksburg (City), is soliciting proposals from experienced and qualified Marketing/Branding firms to provide communications, marketing, and rebranding services for a transit system.


Fredericksburg Regional Transit provides public transit services in the City of Fredericksburg and the counties of Spotsylvania and Stafford. The region is located in central Virginia, on the I-95 corridor, between Washington, D.C. and Richmond. FRED was formed in 1996 to provide service to the City of Fredericksburg and now it provides service to three jurisdictions, the University of Mary Washington, Germanna Community College and provides VRE feeder bus service. FRED is a deviated fixed route system providing approximately 300,000 trips annually (FY19), with no paratransit service. FRED is a department of the City of Fredericksburg. The department also takes advice and direction for its Public Transit Advisory Board (PTAB), whose purpose is “to provide citizen, private, and public partner input on the public transit needs of the City and the Region.”

Scope of Work:

The intent for this Request for Proposal (RFP) is to establish one contract for a marketing and rebranding project to solidify FRED’s identity. The selection of the firm will be the best value in accordance with the procurement requirements. FRED will select the most qualified firm with regard to the project component(s) to negotiate fair and reasonable rate(s) for services provided. Most of the project(s) anticipated to be undertaken will be grant funded; the source of grant funding may include either state or federal funds. The contract to be awarded will include mandated federal provisions and certifications. This project will be performed according to the scope of work for the initial/baseline components. Then work may be requested on an as-needed basis at the sole discretion of FRED. Offerors must provide a response and pricing to all components. All necessary staffing, travel, management, supervision, materials, equipment, and supplies shall be provided by the firm to complete the identified services. Offers must indicate what components and/or deliverables would be completed by subcontractors. Questions concerning the RFP should be submitted in writing to: Matthew McGovern, Purchasing Manager City of Fredericksburg 540-479-8776 The City of Fredericksburg shall be exempt for any liability for costs incurred by Offerors in preparation of the proposals.

Due Date:

December 17


City of Fredericksburg Finance Department Attn: Matt McGovern 715 Princess Anne Street Fredericksburg, VA 22401

Relevant agencies to consider include Magrino PR and APCO Worldwide.

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