5WPR Expands Beauty Practice Adding WUNDER2 to Client Roster
5W Public Relations, one of the 20 largest independently owned public relations firms in the U.S., has been named PR Agency of Record in the United States by WUNDER2, leading beauty brand that provides women with instant and effective beauty solutions created with ground-breaking PermaFix technology, for a flawless finish in a matter of minutes, all from the comfort of their own home.
“We are honored and excited to be working with WUNDER2,” says Ronn Torossian, Founder and CEO of 5WPR. “WUNDER2 is already a progressive leader in the beauty business, particularly in the UK, and we’re confident we can elevate the brand’s visibility within the competitive U.S. beauty market. They truly are a fantastic addition to our thriving beauty division.”
From the innovators behind KF Beauty, the entire WUNDER2 line is cultivated using only the most cutting-edge technologies to create extremely long-lasting makeup that is not only comfortable to wear, but also looks natural and radiant. Developed in the USA by leading scientists and supported by clinical studies, the WUNDER2 range includes hero product, WUNDERBROW, as well as several other beauty solutions that push the limits of cosmetic technology including WUNDERLIFT, WUNDEREXTENSIONS, and COVERPROOF.
“We are beyond thrilled to partner with 5W in our efforts to expand and build WUNDER2’s media presence in the U.S.,” says Michael Malinsky, Co-Founder and President of KF Beauty. “Their creative and dynamic approach to marketing and public relation campaigns will align perfectly with our ever-evolving innovative range of beauty products.”
5WPR will execute a comprehensive public relations campaign focused on strategic tactics and media relations targeted to enhance overall brand recognition and awareness within the beauty space. 5W’s specific media targets and areas of focus will include women’s consumer print and digital media, national and regional broadcast, business media, celebrity outlets, beauty / lifestyle websites as well as makeup artist collaboration.