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blueglass interactive
PR News

BlueGlass Interactive: The Huckleberry of Online Marketing

The online marketing space has seen its share of key players, but for the most part the niche is comprised of fragmented players or traditional advertising experts. BlueGlass Interactive, a new conglomeration of experts in this market, may prove problematic for competitors, and a boom for clients. It is not often callaborative expertise of this caliber is flung together in a news company. Expect things to change rather dramatically for online marketing and advertising – probably.

06/24/2010
community Manager
Features

Does Your PR Agency Need a Community Manager?

The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?

06/22/2010
Peter Greenberg everything-pr
PR Insights

Pitching the Babe Ruth of Travel, Peter Greenberg

The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.

06/12/2010
Aruna Shields everything-pr
Entertainment PR

Aruna Shields and Bollywood Class Morality

Director Pravesh Bhardwaj is having his troubles making a film about middle class morality from the celebrity morality standpoint. Finding a Bollywood actress willing to do a nude scene, in a film about women doing nude poses is like finding a needle in the haystack. Actress Aruna Shields understands the importance of nudity to this significant film evidently. But, is it okay to cross this morality barrier? Only the audience can say.

06/09/2010
pravda
PR News

When Pravda Knows More Than You Do

The American media shuns the idea that American foreign policy, including armed conflict, is motivated by economic forces. One Pravda reporter suggests the only way to erase US debt is to pump up the military machine again. Maybe it is time we looked outside US borders for fresh perspectives?

06/07/2010
Mcdonalds Public Relations Recall
Corporate PR

McDonald’s Recall PR: Latest Corporation Recalling Products

McDonald’s recalls 12 million promotional Shrek glasses. The CPSC and McDonald’s announced a general recall of promotional glasses for the latest Shrek film. The glasses were apparently tainted with the heavy metal cadmium, ingestion of which can cause severe long term health effects.

06/04/2010
Proctor and Gamble Public Relations
PR News

Corporate PR: Procter and Gamble’s Online Marriage – A Pitiful Engagement

Procter and Gamble is making a bet now on the stupidity of Moms and others in social networking. Can the weight of a few mercenary Moms propel this corporate juggernaut past the truth, past your will, past reality? Only the social sphere can react to companies attempting to unjustly influence the digital crowd.

05/30/2010
Europe Debt Crisis
PR Insights

Euro Decline Can’t Overshadow Value, Focus Trier Germany

With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call “community entitlement,” or the need to build the system back from the ground up. This is not as complex as many imagine, especially not with the help of community.

05/26/2010
Procter Gamble PR
Consumer PR

Procter & Gamble’s Gambling PR Strategy

Procter & Gamble’s massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world’s largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly of major corporations today. Greed or weak product lines, it matters little when the people lose faith.

05/23/2010
a28
PR News

BP’s Aggressive PR Plan Revealed, Piss Everyone Off

BP’s new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.

05/14/2010
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