Monday Night Football has never been so surprising as Week Four. With even some of the football players wearing pink, the NFL showed its support for Breast Cancer Awareness Month.
Carmichael Lynch will be running the creative advertising for Seventh Generation green products. The company chose Carmichael Lynch for their green values.
This smart PR campaign will bring McDonald’s massive exposure online via social networks, but also on television – given the daily “$1 Million Dollars Dice Roll” on NBC.
Zimmerman has been selected as the official advertising agency of record for CARFAX. The marketing agency had been working on a project by project basis for several months before being hired on.
How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.
In the words of Perez Hilton: “The Queen of Pop has acknowledged that there’s a new Princess of Pop and she’s officially passing on the torch!”
Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
Anchor Liz Claman offers her recipe for being sexy without detracting from the news she reports. Desribed as one of the most “camera ready” lady on the news, Claman is really more concerned with the issues than she is with her sex appeal. Perhaps this is so because her “method” has been honed so well she does not have to think about it. For this writer, I would never have thought such a big deal would be made out of something every “Hollywood” news lady would know?
