A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
PerkettPR engages social media and networking more effectively than many much larger communicators. Are smaller PR firms more tuned in to the conversation on the Web, or is building upon Internet modalities easier for firms with less resources? Regardless of the reasoning, some PR entities just do not get Internet communication. PerkettPR is down in the trenches, getting out stories and messages with the best of them.
This year, the “Best UK Service” award goes to 118 24 7, the UK business telephone numbers and directory enquiries service from directories business Yell. This is the fourth year the service has won the title “Best UK Service” for their performance in the information services industry.
Jinni gives PR boost to the Best Friends Animal Society. For a limited time, the company is donating for each person who signs up FREE!
Monday Night Football has never been so surprising as Week Four. With even some of the football players wearing pink, the NFL showed its support for Breast Cancer Awareness Month.
Carmichael Lynch will be running the creative advertising for Seventh Generation green products. The company chose Carmichael Lynch for their green values.
This smart PR campaign will bring McDonald’s massive exposure online via social networks, but also on television – given the daily “$1 Million Dollars Dice Roll” on NBC.
Zimmerman has been selected as the official advertising agency of record for CARFAX. The marketing agency had been working on a project by project basis for several months before being hired on.
How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.
In the words of Perez Hilton: “The Queen of Pop has acknowledged that there’s a new Princess of Pop and she’s officially passing on the torch!”
