EPR Staff

Courtesy Vespa
PR News

The Common PR Sense of the All New Vespa Primavera

Shoot out my tires all my redneck, pickup truck driving pals back in the States, I’ve always been a fan of scooters, they just make sense. As for Vespa, of course they are the Rolls Royce of Ferrari of what we Americans consider putter putter mobility. Now at the Paris Salon de la Moto, running thru this Sunday, the all new Vespa Primavera is now being marketed all over Europe.

Book by the fire
PR News

Study Shows Preference for Physical Books Versus eBooks

For those of you out there convinced the typewritten page is all through, news from the LA Times proves the intrinsic value of the printed word. This Christmas, maybe you should head on over to the bookstore or Amazon, not to get a digital book, but a real live bound copy for your kids.

Audience
PR News

5 Definitions for Great Marketing Every Business Must Know

Well, supposedly Seth said something like this, but the reality is closer to good marketing “winning” the contest for consumer attention. If you ask 100 people to define marketing, you’ll also get 100 different answers, two for each for discerning what PR is. This is problematic, obviously.

Courtesy The Island of Crete
PR News

The Best Travel PR In the World Belongs to Greece, Period.

Here’s a short Monday bite about the absolute best PR there is, and the magnificent job Incredible Crete, and Cretans are doing for Visit Greece and the ministry of tourism there. We’ve been focused on clients in Crete and around Eastern Europe for some time, and I just wanted to share some fabulous promotional video with our readers. I know you’ll find these and more from The Island of Crete extraordinary .

the COMMSapp
PR News

theCOMMSapp at PRSA Today: Solving PR Exec Comms Overload

Just launched today at PRSA’s 2013 International Conference in Philadelphia, theCOMMSapp is intended to address the communications overload most PR and communications professionals face today. Where the need for “pushing” key content in the “now” arises, mobile applications like the one Founder and CEO Jeff Corbin’s team have hammered out will soon dominate the business communications pathways.

IBM Mobile First
PR Insights

ING Vysya Bank, IBM Partner for Better Mobile Banking

In mobile solutions news, ING Vysya Bank Ltd. has selected IBM MobileFirst solutions for developing their scalable and cost effective mobile banking app, ING Vysya Mobile. The mobile trend being obvious, leading companies in this vital B2B sphere are paving the way to a better experience, and toward breakneck technology innovations too.

French West Vaughan
PR News

Bassett Furniture Selects French/West/Vaughan

French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, has been tapped by Bassett Furniture to spearhead media outreach efforts surrounding new store openings across the United States. The first grand opening event will be for Bassett Furniture’s newest store in Birmingham, Ala. on Nov. 1 – 2.

A-Rod Clinging by a Thread
PR News

Alex Rodriguez Clinging by a Thread, Whining Via Mouthpieces

It’s pretty sad when some epic heroes start to fade out. No doubt the demands of baseball stardom these days, somehow influenced Alex Rodriguez to toy with things that enhance performance, just to keep up. The latest news of A-Rod’s bout to keep on keeping on though, just seems whiny to me.