EPR Staff

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PR News

Three Steps to Understanding What People are REALLY Looking for Online

When people first began using the Internet, it was one massive, all you can read buffet. People searched with wide open abandon. But, as technology progressed, and marketers got smarter, it became easier to collect search data, and change the results users were given.

Nicholas Sparks
Marketing

How Nicholas Sparks Made the Most of Valentine’s Day

In recent years, no romance author has scored as many hits as Nicholas Sparks. The author of many hugely popular books, several of which have been made into “must see” movies for romantic movie fans, Nicholas Sparks’ marketing team had the author all teed up, and ready to swing for a major public relations win on Valentine’s Day.

zimbio surveys ronn torossian
Social Media

Zimbio Surveys Create Major Clicks

If you have a Facebook account it’s very likely you’ve seen one, if not one every day. The Zimbio survey. You know, the one that reads like a Cliffsnotes version of a Myers Briggs personality battery, and tabulates your answers to compare you to various different pop culture characters, and historical figures.

sotu
PR News

MWW Tracks “What Mattered More” Via President Obama’s #SOTU

MWW, one of the world’s most influential PR agencies, has run an analysis of the social media conversation surrounding the State of the Union speech by President Obama last night. The analysis tracked online conversation volume and sentiment across several social media platforms in an effort to better understand the American people’s sentiment over the speech.

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