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Author: EPR Staff

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Marketing / Social Media

What are the Top Categories on Pinterest?

With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),

54% of Top Brands Include Instagram in their Social Strategy 0

PR News / Social Media

54% of Top Brands Include Instagram in their Social Strategy

Big Brands often integrate new social media channels in their social strategy while struggling to keep their market share and always have a great relationship with their customers transformed in fans or followers. Go where your clients are is a marketing recommendation strictly followed by successful companies. Photo sharing site Instagram quickly attracted adopters and is now used by 54% of Interbrand top 100 companies, as a recent study by Simply Measured shows.

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PR News

Sir Richard Branson, Most Followed Thought Leader on LinkedIn

Famous business social network LinkedIn launched in October the option to follow thought leaders and, until now, there are 4 million followers of these influencers. In this period of time, these leaders have created more than 850 original posts, and LinkedIn is now launching new ways to discover their work and interact with them.

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PR News

NetBase’s Digital Channel Intelligence Offers Relevant Social Media Metrics

Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.

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PR News

Hill+Knowlton Strategies Announces New Senior VP of Media Relations

Hill+Knowlton Strategies appointed Mylene Mangalindan as Senior Vice President of Media Relations. She will work with corporate and technology practice groups and she will report to Paul Turner, EVP and General Manager of H+K San Francisco, while working out of the firm’s San Francisco office.

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PR News

EverySignal App Sends Daily Alerts with Friends Updates

Given the number of social networks available, the number of friends on each of them, and the fact that you have to also work, not spend all day on social media, it is sometimes hard to keep up with news from friends. Newly launched EverySignal is a newly launched app that sends you daily alerts about interesting things happening in your friends’ lives, thus enabling you to get rid of embarrassing moments and replicas like “But I posted on Facebook/Twitter”.