The News Feed is premier real estate on Facebook, the holy grail for advertisers, and Facebook continues to improve it, trying to satisfy both users and marketers.
MWW has been hired as public relations agency of record by De’Longhi, the leader in premium coffee, kitchen and home comfort products.
It is a common knowledge that, in order to perform a sale, you have to address a need. And, when you try to sell something
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I’m telling you what you may already know is so you heed the advice I’m about to offer your business. Heck, he advises world leaders, surely your business can’t lose listening at least, now can it?
With its new “Espresso” offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
Calysto announced today several strategic additions to the company’s client roster, all mobile and telecom industry companies.
It’s hard enough to ensure your address data is valid when you’re dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
A recent survey, sponsored by LinkedIn, and conducted by Empirix showed that most companies do nothing, pray, or “dial for dollars” (call manually) to discover whether their customer service systems are delivering superior service.
Swift Collective has just acquired Los Angeles based PR firm, Saeger Media Group (SMG). The acquisition means the combined “Swift” offerings will include multichannel campaign value, along with traditional, digital and influencer PR.
Popular shopping app, ShopAdvisor, has just announced having closed a $5 million financing round led by Pittco Capital Partners. According to the news, additonal investors included; Seavest Capital, Rationalwave Capital Partners, and prominent Boston-based investors Rob Soni and Bob Davoli.
