EPR Staff

Charity and social giving
PR News

Social Networking and Charities: 10 Benefits

Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just by working social media.

PR negative vibe
PR News

All Press Is Not Good Press – How About The Uses of Negative Advertising

Within the Public Relations arena, there is an oft-heard debate about if all press is good press – and opinions differ. Some say just spell my name right – and of course others would say ask Carnival Cruises, Tiger Woods or many others who have been slammed by the media if all press is good press.

Finding charity in the heart of Facebook.
PR News

More Facebook Friends Equal Fewer Donations

A study published in August of 2012 says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.”

Facebook Fans value
PR Insights

What Is the Value of Your Facebook Fans?

Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing.

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