RFP, Public Relations, Marketing, Social Media and more!
Local Marketing Automation (LMA) technology and services provider Balihoo, launched the “Local Marketing Resource Center” to help national brands perform better in their local marketing. The center provides several tools needed for national brands to take their first steps in local marketing, as well as information and tools for companies already implementing local marketing strategies.
In a public relations professional’s life there is always a moment when they have to contact a reporter for the first time to pitch an article or a piece of news. In order to do that, PR people do as much research as possible on that reporter – subjects covered, style, brands etc. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.
Moxie Software, Inc. announced today the release of the Engage+ App, a social chat application for customer sales and service that leverages Facebook’s API. This app is available with Chat Spaces™ and enables companies to have engaging discussions with fans and, based on their profile, to deliver personalized offers and better interaction experiences.
Once upon a time, a person with business plans would need to approach a local lord or lady in order to procure the funds needed to get things started. Years later, following the dawn...
Average results on campaigns that leverage TrueTargeting™ exceed industry averages with five to 10 times the opt-in of display, 60 seconds time-spent, 80 percent completion, 46 percent click-through, and more than 15 percent lift in brand consideration.
With these two acquisitions, and more to come, Publicis Groupe aims to double its size in India between 2010 and 2015.
With imageZest you can get original, commissioned photography for a fraction of the usual cost; or launch your career as a professional photographer.
Quality customer service is paramount in bringing in new clients and retaining old ones. AccurateLeads shares 4 simple tips on providing it. Check them out.
AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.
Kathryn Beiser is the new executive vice president of corporate communications of Hilton Worldwide. In this role she will oversee global external and internal communications and corporate responsibility, and she will report to Hilton Worldwide’s president and chief executive officer, Christopher J. Nassetta. Kathryn Beiser will also join the company’s executive committee.
