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MapQuest, subsidiary of AOL Inc., has just launched MapQuest Discover, one of the tools they plan on releasing that focus on the complete travel experience. The new tool focuses on destinations and offers users’ the possibility to create and share collections and photos from their trips, thus being a good tool for travel enthusiasts which love to share their discoveries.
The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first critical hours of a crisis. The Crisis Management Guidebook includes tips on how to create messages under pressure, crafting a social media action plan and checklists that will help companies prepare for a crisis.
Edelman announced that Sonia Sroka joined the public relations firm as executive vice president and group head in the New York office.
Christiaan Brown joined the world’s largest public relations firm, Edelman, as a senior vice president at the Seattle Technology practice, where he will report to leader Troy McCombs. Previous to this position, Brown was general manager of Hill+Knowlton Strategies Northwest and served as global client relationship manager of the Qualcomm account.
When it comes to motivating your employees, their salaries and fringe benefits should do it, right? Well, not always. EPR contributor James Scaggs gives you a few valuable tips.
Sconaid McGeachin is the new Regional President and Chief Executive Officer of Hill+Knowlton Strategies for the agency’s India, Middle East, Africa and Turkey operations. He was the Chief Operating Officer of H+K Middle East and Turkey for the last four years, and will continue to be based in Dubai and report directly to Jack Martin, global chairman and CEO of H+K Strategies.
You don’t have to be a marketer for long to interact with the kind of business owners who just don’t get it. While most professionals today acknowledge marketing matters, few people know why. And...
Ogilvy PR appointed Brian Maloney and Margie Fox as managing directors in its US consumer marketing practice, positions they will effectively occupy starting early 2013. Fox was also named US creative director for the consumer practice, while Maloney will be the leader of the New York consumer marketing group.
EPR contributor Dan Ripoll, co-founder and CEO of Content BLVD, offers our readers a few content marketing tips. Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.
To limit or not employees’ access to social media accounts is a major concern among many companies worldwide, and there seems to be a fine line between what is fair and what isn’t in this area. Employers want productivity and some think social media is a disturbing factor for employees. On the other hand, employees say that limiting their social media presence restricts their freedom of speech and it’s a breach of their rights.
