RFP, Public Relations, Marketing, Social Media and more!
Google Analytics is a service that’s been available for many years now. You’d think that businesses went from traffic to other indicators in analyzing their online presence. You’d generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.
Soft-launched on August 10th this year, Pheed positioned itself as an alternative to Twitter, thinking that “it would be nice to give you the option”. They went right ahead and included the basic features, text, photos and videos, but also brought something new such as voice-notes, audio clips and live-broadcasting. (I’m waiting for you to spot the something borrowed and the something blue. I’m joking, of course.) And then they went even further and thought about helping users monetize their account.
Alto blends powerful organizational features and an elegant, clear user experience to provide users with visual relief from inboxes overloaded with a constant flow of daily deals, newsletters, social notifications, and more.
When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn’t have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.
Renowned public relations agency Ogilvy PR has launched a new and interesting service: Analyst Community Engagement (ACE), powered by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, Singapore and Sydney. Its purpose is to give technology companies an informed, strategic and measurable approach to industry analyst relations, according to the official announcement.
Pinterest is a social network with an impressive growth rate, and marketers are tapping into its potential, in search of new ways to promote their brands and products. As it happens with all social media marketing channels, the problem of analytics arises, as Pinterest doesn’t offer such measurement options. This type of data is however vital to marketers and the brands they represent and now, with the help of new social monitoring service Pinalytics, they can access different statistics.
Seeking to offer a wider variety of services to existing and new clients across the Sunshine Coast and greater Queensland area, public relations and marketing firms Amber James Consulting and Fresh PR & Marketing announced a partnership today. The two companies will merge into one business starting November 1st, 2012.
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
There are millions and millions of accounts on Twitter. Is anyone wondering what would an average user of this microblogging social network “look” like? What are their preferences? How many followers does they have and how many people do they follow? Well, a new comprehensive study from Beevolve of Twitter users worldwide has just been released and it offers quite interesting insights.
The in-store experience is very important for any customer and it’s the key to sales and, consequently, profit for retailers. Knowing when and how to employ the available digital technologies and adding a little bit of human touch is the key to success for retailers, a new study shows.
