Andy Weitz Is the New Hill+Knowlton COO of Global Corporate Advisory Practice
The transition serves the drive to increase clients with high-level corporate services internationally, particularly in developing and rapidly-growing markets.
Author: EPR Staff
Buffer Offers New and Improved Social Media Tracking
Buffer extends its platform with free enhanced real time analytics for Twitter, Facebook and LinkedIn posts.
Social Buzz Increases Chances for a TV Show to Become a Hit
Communication devices get smaller and more powerful with each version, allowing owners to perform more and more actions with just an few clicks. Smartphone users can now communicate, login to various social media networks, write emails, browse the internet, watch TV channels and more. TV networks should however keep in mind the results of the latest Red Bee Media survey which shows that if a TV program benefits from social media buzz, viewers are more likely to watch it.
Four Communications to Acquire Dubai Rival
The Middle East seems to be the next stop for the British public relations company Four Communications. The agency looks to acquire a similar company in Dubai, thus consolidating its position on the market, and making its first acquisition in the region. Four Communications has offices in the United Arab Emirates and Oman, and already discussed takeovers with smaller rivals in Dubai prior to this desired purchase.
Agencies Fail to Satisfy Clients
Clients seem to have a general dissatisfaction with the agencies they work with, according to a new online survey carried out by marketing consulting firm Avidan Strategies among 1,900 business leaders in marketing, media, and procurement.
duomedia Announces Partnership with Gene Hunt for US Market
duomedia, a PR and marketing communications agency for graphic arts, industrial, and technology markets, founded in 1999, has just signed a partnership with communication specialist Gene Hunt, thus expanding the agency’s service offering in the US market. The Europe-based clients will now benefit from support from a local professional in the USA, while US clients will be helped to enter the European market by a team of specialists with proven expertise.
Agencies Outsource Digital Content
It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list all of the clients they have worked for as it counts as ‘off the record’ services. This trend continues nowadays, and a new study shows that technical work is the most outsource component.
BBC Launches iPlayer Radio For Original Channels
The BBC has just taken an important step in the digitally oriented environment of today’s media consumption by launching a standalone mobile web and desktop app, the iPlayer Radio, after a three-month beta testing period.
YouTube Launches Original Channels in France, Germany and the UK
A year ago, YouTube launched original channels, trying to draw more people to this website to watch interesting content. Now, as the existing ones have a huge success, YouTube brings original channels to France, Germany and the UK. You can have a look at what they have prepared here.
Facebook Users Getting Passive, Shifting to Mobile
What’s the use of having over a billion active users for a money oriented company, if you don’t know what these users are doing and on what types of devices? You already know that I’m referring to big social media network Facebook that needs to prove profitable and fast, and also to offer advertising options that will ensure businesses’ ads are viewed by target audiences.
