Millward Brown Adds ‘Facial Code’ Technology to Ad Testing Tools
We all know how important it is to see someone’s reaction in a given situation or while using a product or brand for the first time. The Millward Brown agency makes it part of...
Author: EPR Staff
MyLocalReporter: Refined PR Pitches for Better Journalist Retention
MyLocalRepoter allows small businesses and professionals to proactively pitch their news story ideas to hyper-local news media professionals based on industry niche and geography.
Top 50 iPhone Apps for PR Pros
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.
IBM Launches Campaign Targeting CMOs
Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the campaign are clearly targeting them.
Guild Wars 2 PR Strategy: Attracting Fans with Play-before-release Feature
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
Getting Back to Basics for Effective Email Marketing
If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.
Newsle Shows Influencers in the News
For many PR professionals, Newsle should be a must. It helps identify industry-specific influencers, and shows them in the news. Following them can help develop strategies for success.
Pinterest PR Lesson: Don’t Try too Hard at the Party
Pinterest PR Lesson: the heart of Pinterest is in its title – interest. Interesting people don’t have to try hard to make people like them; being their own authentic self draws people in.
7 Easy Steps to Becoming a Social Media Influencer
Social media influencers are those people who manage to speak louder than others, without yelling. That’s because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what’s the secret recipe that makes a social media influencer, and how can you become one?
Don’t BLiNQ Now, Gannett Enters Social Ad Game
USA TODAY parent company Gannett announced yesterday their acquisition of social media ad company BLiNQ Media. The terms of the deal have not yet been disclosed, but more and more traditional companies are acquiring online marketing and ad tools and expertise to distribute their messages.
