I’m sure everyone thinks that MIT researchers are worthy of appreciation and always work on inventing new and useful things. Well, after an invention announced today I have to say that this will be only partly true, as these researchers just invented the Like-A-Hug Jacket that gives its owner a hug when they receive a Like on Facebook.
Cheribundi has chosen college and professional sports teams for its marketing campaign to promote its cherry juice. 60 such sports team will be offering their players tart cherry juice as a result of this partnership with Cheribundi.
A new service called Free Skype WiFi has been launched today by Wicoms and Skype in UK and the Republic of Ireland. Businesses can purchase this service at skypewifi.wicoms.com and its launch comes after a recent survey made by Wicoms which has revealed that 52% of those had used Wi-Fi hotspots generally had a poor experience. This partnership aims to provide businesses and consumers with access to free quality public WiFi.
The number one social network of the moment seems to have some aces down its sleeve that will convince advertisers to spend more and more on Facebook ad campaigns. As anyone probably knows, there are many debates around Facebook and the effectiveness of advertising on this network.
Ad buyers want to know their ads are indeed seen by target audiences. Publishers want and need advertising money and one could only think that in order to receive it, they would offer relevant statistics. Well, it looks like things aren’t as simple as that, as a new report that analyzed actual buys made across 425,000 sites and included display, video, mobile and social network ads shows.
Given the new technologies and devices available, news consumption has changed during the past few years. A comprehensive study by Pew Internet & American Life Project shows that even television, which had a steady audience even through the rise of the Internet, is now declining, along with other traditional media.
Multichannel retail is on the rise, and mobile shopping is trending among younger people as a new survey of U.S. and U.K. consumers conducted by digital marketing group Econsultancy shows. These results only come to underline a buying channel that has been promoted for years and some current studies as well.
What’s the point in seeing it’s a friend’s birthday or that they have a new job if you can’t send them a gift? That seems to be the train of thought that lead Facebook to roll out Facebook Gifts, integrated with birthday reminders. This new feature is available for the moment only for some US users, with no official information on whether it will be made available in other places in the future.
In today’s world of smartphones and laptops and business on the go, it’s more popular than ever for people to be active on social media.
Ogilvy Public Relations (Ogilvy PR) has named Heather Wilson executive vice president and director of the agency’s Chicago Corporate Group, reporting to Managing Director Nathan Friedman. Wilson leverages her expertise in brand positioning, financial communication, litigation support, crisis management, government relations and media strategy to create integrated campaigns that deliver business results.
