Why Hire a Copywriter to Write Your Press Release
When you hire a professional writer for your press releases, you reap a variety of benefits. Here’s why it makes sense, as well as tips for finding a writer!
Author: EPR Staff
Ketchum PR: Young Lions Marketers Winners Announced
This year’s Ketchum sponsored Young Lions Marketers Competition, challenged 16 teams of young international marketers to develop a creative brief for a product or service that would benefit Room to Read, a global organization aiming to increase literacy and gender equality in education. The Gold Lion was awarded to Afonso Ferreira and Francisca Oliveira of Continente in Portugal.
Porter Novelli PR Gets New CEO
Gary Stockman, will step down July 31, being replaced by Michael Ramah global director of strategy and a 25-year Porter Novelli veteran.
LaunchIt PR Tagged for Althernative Hydrogen Solutions Visibility
Alternative Hydrogen Solutions will keep LaunchIt Public Relations on retainer to brand and introduce its HY-Impact line of fuel and emissions reducing products to various industries employing diesel combustion engines.
Google Blocks YouTube-MP3 Conversion Site
Google recently sent a threatening letter to a website that allows users to download and convert YouTube music videos into MP3s. According to CNET, YouTube-MP3.org received a letter from Google stating that it was...
Nielsen Study: Commercials about Value Are the Most Efficient
4,000 packaged-goods commercials from 2006 through 2011 were analyzed in a recent study by Nielsen and the conclusions are, perhaps, surprising: ads about value work best even during recession. Also, regardless of the period,...
How Socially Devoted Is Your Facebook Presence? Socialbakers Reveals New Standards in Social Customer Service
Lack of responsiveness can harm customer relationships, which makes a high Socially Devoted commitment even more crucial as consumers gravitate toward social media platforms as their primary communication mode.
Survey Explains Ineffective Nonprofit PR
A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.
PR Agencies Partner to Offer Social Media Services to Tourism Companies
Public relations agencies Mirror Communications and PRwave International have just announced a new partnership intended to help travel and tourism companies better capitalize on social media efforts. The two agencies have designed six types...
PR Resources: NVivo’s Social Media Analysis
QSR International today announced the release of NVivo 10, the first qualitative data analysis software that enables people to easily capture, work with and analyze social media and online data.
