Star Wars fans from all over the world, we have good news for you: Electronic Arts (EA) decided to offer a free version of Star Wars: The Old Republic. Starting this fall, the massively multiplayer online role playing game will have two options available for playing: paid and free.
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
Brands look for online engagement and, in the end, for customers that will acquire their products. But in order to interact with people, brands must prove to be trustworthy, as a new study shows.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Automating all aspects of an influencer marketing campaign BlogFrog includes a searchable database of over 100,000 social media influencers.
If Papachristou’s tweet read more like a stupid racist joke, Morganella’s is downright threatening and violent – the kind of behavior no one expects from a true sportsman.
EPR Contributor Liz Becker offers five excellent strategies that help you do PR on a tight budget. All you need is a bit of creativity, and time.
In a date range spanning from June 23 to July 23, Attensity Analyze found that over 98% of social media users felt positively about the games. Among the top athletes mentioned by the users, Ryan Lochte scored more mentions than Michael Phelps.
Today’s marketplace is a competitive and crowded place. There’s so much pressure to get more business and new customers that many firms find themselves sucked
#BMWTeamUSA celebrates America athletes, illustrating the unique symmetry between two benchmarks of sport performance: the BMW 3 Series and the athletes of the BMW Performance Team.
