5 Essential Qualities of a World-Class Press Release Boiler
Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?
Author: EPR Staff
Nutella and KFC Face Costly PR Nightmares
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
Actress Danica McKellar to Promote Casio PRIZM Calculator
Casio has announced that it is partnering with respected mathematician and TV star Danica McKellar to promote the Casio PRIZM calculator. McKellar, who is well known for playing Winnie Cooper on the 90s TV...
White Space PR Tagged by Bentek & SEH French
White Space PR, and Ipswich-based creative agency, has just been tagged by Bentek and SEH French to provide copywriting, social media, and otherr support for the new clients.
How to Make Your Website Reinforce Branding
A powerful brand is one of the most valuable assets a company can have, which is why its website must do everything possible to reinforce brand identity. Unfortunately, corporate sites sometime undermine branding due...
hoopcliq.com, New Networking Website Dedicated to Basketball Players
An interesting niche networking website dedicated to middle and high school basketball players only was launched today by http://www.hoopcliq.com and it aims to bring together and to encourage interaction between different groups of basketball players worldwide.
KODAK Gallery Strategy: Monetizing Mobile Photo Sharing
KODAK Gallery iPhone print to store app already ranks in the top 20 free photo apps in the Apple App Store and in the top five in the Amazon Appstore.
Calysto Communications Gives Free Consultations
Atlanta-based PR firm Calysto Communications has come up with an ingenious way to generate leads in the mobile and telecom segment and show off their skills to potential customers. They will be offering free...
Most SMBs Fail to Promote Social Profiles on Their Websites
A meager 19.5 percent of small and medium sized businesses link to their Facebook page from their website and even less to their Twitter or LinkedIn profiles, shows data released by data collection and...
PRWeb Launches New Features Enhancing Social Sharing and SEO
PRWeb, Vocus’ online press release distribution service, is releasing new features and enhancement this month to help businesses get more people to read their news. PRWeb is already very popular for its web-friendly and...
