Thomson Reuters partnered with Digital Media Training to develop a customized, multi-tiered sales training and reinforcement program. The training suite combines both live and digital learning elements that enhance business metrics.
Calypso Communications will redesign websites for Derry Medical Center and Derry Imaging Center. Derry Medical Center, nearing 50 years of business, will leverage the new site to better communicate its mission and services. Derry Imaging Center, a Derry Medical Affiliate, offers diagnostic imaging services to patients from any medical practice.
Norway’s Companybook has launched the first company network combining collaboration, lead generation and media monitoring specifically for enterprise to help British companies match-make with potential customers around the world.
Tablets are indeed the latest trend of the moment – along with smartphones – and it seems that publishers are finding ways to monetize their editions available on these gadgets. To open up the way for ad revenues for tablet edition, a link in an article published by Better Homes and Gardens will cost 1,500 US dollars.
Steve Mnich has become director at the San Francisco office, a position with diverse new responsibilities. Mnich will assist Bay Area clients in developing digital and traditional media strategy, as well as heading new business and partnership initiatives.
658 subscribers responded to Ad Age’s survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
Ketchum public relations has announced its leadership transition with Senior Partner and President, Rob Flaherty to become Chief Executive Officer, and Raymond L. Kotcher, Senior Partner and CEO, named new Ketchum Chairman. This transition is part of a multi-year plan to ensure seamless management shifts.
The 2012 Harris Poll EquiTrend® study has recognized Honda as “Brand of the Year” in the “Full Line Automotive” category. The distinction was determined by the Harris Poll EquiTrend study of annual brand health in which, Honda received the highest numerical Equity Score relative to all other brands.
Entries for the Hispanic Public Relations Association (HPRA) PRemio Campaign Awards are now being accepted through Friday, August 3, 2012.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.
