World Bank Plans to Make Its Research Open Access
How does an organization that is notorious in the eyes of many activists find a way to do some good PR? Someone at the World Bank must have been asking that very question and...
Author: EPR Staff
GetResponse for Android: More Control for Your Email Campaigns
GetResponse offers a new Android App that gives email marketers control of their campaigns, marketing lists and email reports straight from their phones.
Why Does the Word “PR” Put Out Such a Negative Vibe?
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
Agency Roster Roundup – PR Leaders Win New Clients
The latest new account wins for MWW Group, Weber Shandwick, Ogilvy and 5W Public Relations, some of the top world PR companies.
Ogilvy Creates Branded Entertainment Marketing Solution
Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for marketers.
MWW Group Appoints Vicky Ward as Senior VP for Corporate Communications
In her role, Ward will play a key role in guiding clients in their corporate reputation, crisis management and executive eminence programs.
Porter Novelli to Represent Aston Martin in China
Porter Novelli is the new agency of record for Aston Martin in China, and will be in charge of building social media, lifestyle and auto media and influencer relationships.
Creative Ways Credit Card Companies Use to Generate Publicity
“You scratch my back, I scratch yours” arrangement can create a PR powerhouse, at least for credit card companies. What other means do these companies employ to generate buzz, and what can you learn from them? A few answers right here.
Twitter Sues Companies That Encourage Spam
Famous microblogging social network Twitter is suing five companies that encourage spam in the network. The lawsuit is aimed at three companies – TweetAttacks, TweetAdder and TweetBuddy – and two individuals: James Lucero (justinlover.info)...
Amazon Launched Kindle Store for Spanish Speakers in the US
Amazon.com has just launched the “eBooks Kindle en Español”, a new eBook store within the Amazon.com Kindle Store dedicated to Spanish speakers in the US. The new store includes the largest representation of Mexican authors, as well as Kindle Singles in Spanish, compilations of articles from “El Pais”, Popular English-language books translated into Spanish, like the Twilight and Hunger games series, books by authors such as Stephen King and many more.
