RFP, Public Relations, Marketing, Social Media and more!
Social networking, mobile, online, TV, tablets – all ways of interaction but also of distraction, and this might offer brands several promotional opportunities as the new “Time Spent with Media: Consumer Behavior in the Age of Multitasking” report points out.
TabSite has recently redesigned its Page Manager area to work seamlessly with the new Facebook’s Timeline page and tab design.
Mondelez sounds like an interesting name, with “monde” – “world” in French – and delez as “delish”, but when it comes to the Russian language there is a bad association, the name sounding similar to a word that describes an oral sex act. The Russian term is manda and it appears also on Wikipedia’s Russian profanity page.
SmartPhonesDid you ever use mobile phone app that displayed ads (in order to be a free version) and saw that your mobile phone’s battery was drained very fast? Well, it’s natural, according to a new report from Microsoft and Purdue University which shows that such applications have a rate of power usage up to 75% higher than other apps.
Through hands-on workshops, case studies and keynotes, this Miami event will provide attendees with emerging strategies, tactics and the top do’s and don’ts of social media marketing.
The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.
Ford Mustang is one of the first brands to test the new advertising options on Facebook’s Logout Page. Their post containing the ad to the 2013 Mustang was shared 7,000 times in the first 13 hours of their campaign. Add to that 17,000 likes on Ford’s own page and the millions of users logging off and seeing the ad, and you can get the overall picture of this campaign’s success.
Sales figures for carbonated soft drinks hit the historically low 1996 levels and have marked seven consecutive years of decline in 2011. Only Dr Pepper, Sprite, Diet Mtn Dew and Fanta are reporting growth, according to Beverage Digest.
One of the main reasons companies use Twitter is for sharing their content. The hope is, when they tweet a company blog post, lots of other people will retweet it, and then their followers...
Last Monday, Twitter, the microblogging platform, has acquired Posterous, a blogging platform known for its slick and trendy media-sharing interface.
