GoGo Cast Inc. Releases GoGoMobile Micro-Targeted Advertising
GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.
Author: EPR Staff
Yahoo Might Take Legal Action against Facebook over Advertising Patents
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization.
Managing Negative Feedback: Social Media Marketing Campaigns
Social media marketing campaign is becoming a most popular and useful marketing option for business. It is also readily apparent that social media is here to stay, and that is will prove to be...
Email Campaigns with Discounts Will Get You More Shares
People are more likely to share emails that include discounts than any other type of email campaign, according to a new Email Marketers Worldwide Q4 2011 research by email marketing software provider Emailvision. 34,7% of campaigns that include discounts are shared, say marketers.
Oreo 100th Birthday PR Debut with NASCAR
Oreo, the iconic American cookie best served with milk, will be celebrating 100 years this March 6. The PR campaign however already debuted, with NASCAR’s Tony Stewart.
Buddy Media Acquires British Facebook Ads Developer, Strikes Advertising Partnership
Buddy Media, a company that provides a social publishing software suite to enterprises, has just acquired British company Brighter Option, a developer of Facebook Ads, to add paid advertising to their offer to marketers. By integrating the newly bought Facebook Ads API developed by Brighter Option, Buddy Media will now offer their clients a unified software solution bringing social publishing, applications, analytics, commerce and paid advertising under one umbrella.
When Employees Use Social Media, Protect Your Brand
A nightmare scenario that keeps business owners and in-house marketers up at night is that maverick employee who creates embarrassing scenes on his/her personal social media accounts. Here are six practical tips to help keep employees from making you guilty by association.
Koaky Becomes Keeko
Clicking Labs decided to rebrand their latest social sharing startup from Koaky to Keeko to manage a “seamless marketing campaign for the future.”
How Good Are Your Editorial Planning Skills?
Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.
Top Tips for Managing a Business Facebook Account
A business Facebook account is certainly a valuable marketing and publicity tool. But if it’s managed badly it can backfire on you and end up harming your business’ image.
